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Oct 16
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8:30am - 9:15am 45 mins
Registration & Coffee
9:15am - 9:30am 15 mins
Chairman Opening Remarks
9:30am - 10:00am 30 mins
The Big W: Start with Why

Taking inspiration from former TMRE keynote Simon Sinek, Author of Start with Why, this bootcamp will begin with an engagement session drilling into the composition of how good leaders lead and what it means for you as a rising star. 

  • The psychology of the pursuit of results 
  • Introduction exercise 
  • Practical steps to deliver more value to your organization
10:00am - 10:30am 30 mins
Deeper Insights: Artificial Intelligence to Uncover New Truths
  • Anthony Lambrou - Director, Corporate Strategy & Innovation, Pfizer

Traditional insight to action methods are limited because of human’s ability to objectively decipher information. Learn how to use the power of Artificial
Intelligence to uncover hidden wisdom. 

  • Understand what you might be missing through traditional insights work and where AI can help 
  • Practical steps to incorporating AI into your insights processes
10:30am - 11:15am 45 mins
Networking Break
11:15am - 11:45am 30 mins
Can Behavioral Science Really Drive Business Strategy?
  • Janet Ziffer - Senior Global Research Manager, Kimberly-Clark Professional

The ability to uncover deep human motivations and yield critical insights through behavioral science is unapparelled. Learn how Kimberly-Clark leveraged
behavioral science to activate brand initiatives within a B2B category by gaining a deep understanding of stakeholders who are critical to a brands’ success.

  • Discover how methodologies were leveraged to spearhead healthcare initiatives 
  • Uncover tips to leverage behavioral sciences within brands 
  • Activate a more authentic and inspirational business strategy
11:45am - 12:15pm 30 mins
Have a unique methodology or approach to share?

If you’re interested in speaking in this session, contact Elizabeth Hinkis at

12:15pm - 1:00pm 45 mins
One Team, One Dream: What Happens When Market Research & Data Science Collaborate
  • Rama Mallika - Head, Market Research, Paypal

Today PayPal is an ecommerce powerhouse and the amount of data it has is enormous. Hear how this organization leverages data science, consumer insight and other market research methods to understand and predict behavior.

  • Understanding buying habits by consumer and by device 
  • Using machine learning to gain a deeper understanding 
  • How traditional market research fits into the overall business
1:00pm - 2:00pm 60 mins
2:00pm - 2:30pm 30 mins
Tell Compelling Stories: Story to Stage
  • William Greenwald - Founder and Chief Neuroleaderologist, Author, Windsor Leadership Group, LLC, Book: "Be a Mindsetter"

The ability to craft and deliver a memorable (dare I say, inspirational) presentation while holding mastery of the stage is a powerful, priceless skill. In this fun, highly engaging, and high-impact workshop, leaders are immersed in various evidence-based and empirically defined leading practice models require to reach the pinnacle of oratory mastery (for use at home and at work. Learn the fundamental principles and best practices of presentation “design and delivery from numerous pioneers in the field and from current day “TEDx” superstars.

2:30pm - 3:15pm 45 mins
Insights Means Business: Lessons & Inspiration from Today’s Insights Leaders
  • Jason Chebib - VP, Consumer Planning, Diageo North America
  • Colette Matthews - Global Marketing Director of Connectivity and the SMART Home, Whirlpool Corporation
  • Jacquie Lane - VP, Research & Insights, Citi Retail Services
  • Katy Mogal - UX Research & Strategic Leadership, Facebook

Don’t take yourself and you’re the equation by neglecting your roots and time in the trenches. Knowing processes and staying up to date on new tools,
methods and processes better than anyone else can give you the upper hand. Whether you’re still in the implementation stage or fresh from it, learn strategies to becoming an indispensable member of your team and how to gain influence both up and across other function.

  • Teamwork: How to build strong teams that is can have fun while staying focused on discovering and igniting transformative insights 
  • Great expectations: getting the most out of your vendor relationships • Finding the sweet spot: balancing the need for speed with quality while having project workload 
  • Getting a seat: how to stand out in meetings and practical tips to refine your voice as a leader
3:15pm - 3:20pm 5 mins
Content Wrap-Up