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Decision Making — How Organizations Can Understand Trends and Leverage Them in the Digital Era
How Automation is Impacting Your Customers, Your Workforce's Jobs... and Yours
Generation T: Touch 500,000 Lives Through the Skilled Trades
TREND: “Department of the Unknown”
ACTIVATION: Tricia explains why enterprises need a “Dept. of the Unknown” to bridge the gap and make sure insights on trends are properly activated within the organization. She outlines the central role that data, marketing, and design play in this work as the champions of the “unknown.”
BUSINESS IMPLICATION: Enterprises need a shared language that aligns designers, data scientists, marketers, and researchers, and that enabling
leaders to make the right decisions for the future of their business.
TREND: Job Automation
ACTIVATION: SigFig is working with big financial institutions to realize which jobs should be automated, and what's the central role of humans—today and in the future.
BUSINESS IMPLICATION: As technology advances, more and more tasks can be automated. Businesses need to predict which tasks can be automated, which ones should be left to humans, and how technology can enhance workers instead of replacing them.
TREND: Harnessing Collective Intelligence
ACTIVATION: This talk will cover three case studies of dramatic and cost-effective acceleration of trends conversion into popular ideas through the power of crowdsourcing in diverse areas of new ideas: 1) new product; 2) new process equipment; and 3) new knowledge management approach.
BUSINESS IMPLICATION: Is there a feasibility of surpassing traditional trend research & technology scouting and going straight to ideas?
TREND: With the landscape shifting so rapidly, there’s a clear trend of business leaders feeling overwhelmed in trying to determine which of the many consumer trends one really cannot afford to ignore.
ACTIVATION: This session will, in a focused-fashion, distill and highlight some of the most critical trends to consider in connecting with consumers today and tomorrow.
BUSINESS IMPLICATION: In a world where trends abound, business leaders must be choice-ful in determining which consumer trends to pursue.
We need to understand industry dynamics and consumer behaviors/pain points to completely successfully today. However, to extract maximal value from tomorrow, we must layer on an external view by leveraging trends. Discover how you can move closer to the future and those external forces/drivers of change propelling the disruption and transforming global society and marketplaces. In this session you'll hear how Whirlpool has established and activated a foresights discipline and gain hands-on learning of skills and tools to help you challenge conventional thinking, identify new growth dimensions, and shape external innovation strategies & approaches.
TREND: Bridging business forecasting with experience design
ACTIVATION: Etsy is exploring new frameworks that integrate trend forecasting and design thinking methods to empower its worldwide community of creative entrepreneurs
BUSINESS IMPLICATION: Long-term business planning is typically the domain of the C Suite. How can strategic design processes help us enable workers at all levels of the organization to bring long-term perspectives to bear in their daily work?
Today’s brands are swimming in data. They have an incredible amount of information about consumers, but without a conversation and feeling the consumer, painting a vibrant picture of the consumer is challenging.
Looking at this challenge, PepsiCo asked the question “how can we go beyond the demographics to become even more consumer-centric?” Wanting to scale empathy across the organization, PepsiCo partnered with Discuss.io to drive regular consumer connections through live video conversations. In this presentation, PepsiCo will share more about the inspiration behind this initiative, how they rolled it out within their organization, and a case study of the results.
The session will address big generational shifts between Gen Z vs millennials and baby boomers and how this affects hiring as well as marketing, branding, and user acquisition. We will also cover why understanding your audience and conducting iterative research and user testing is necessary for everyone – from startups trying to figure out product-market fit to companies that have a nationwide footprint already.
TREND: By 2026, there will be a gap of 500,000 construction jobs needed to support the industry.
ACTIVATION: In 2018 Lowe’s Home Improvement wanted to do something ambitious: help rebuild the middle class. Of course, Lowe’s could not do it alone, so industry, nonprofit and government leaders have united behind a movement—this movement is a collective to disrupt, inspire and inform people to take action in these fast-growing careers.
BUSINESS IMPLICATION: Building the pro skill workforce will benefit industry leaders like Lowe’s—pipeline of workers, more customers and faster home turnover—but it may do something much meaningful for society: a larger middle class.
Changes, Changes Everywhere. Innovations in Retail