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Key Sessions

Tricia Wang

Decision Making — How Organizations Can Understand Trends and Leverage Them in the Digital Era

Sudden Compass

Tomás Pueyo

How Automation is Impacting Your Customers, Your Workforce's Jobs... and Yours


Michael Mitchell

Generation T: Touch 500,000 Lives Through the Skilled Trades


Sep 24
Show Filter
8:45am - 9:15am 30 mins
Registration Opens
9:15am - 9:30am 15 mins
Chair Welcome and Introduction
  • Greg Cobb - Creative Process Facilitator, Ideas to Go
10:15am - 10:50am 35 mins
How Automation is Impacting Your Customers, Your Workforce's Jobs... and Yours
  • Tomás Pueyo - Vice President, Product Marketing, SigFig

TREND: Job Automation

ACTIVATION: SigFig is working with big financial institutions to realize which jobs should be automated, and what's the central role of humans—today and in the future.

BUSINESS IMPLICATION: As technology advances, more and more tasks can be automated. Businesses need to predict which tasks can be automated, which ones should be left to humans, and how technology can enhance workers instead of replacing them.

10:50am - 11:15am 25 mins
Networking Break
11:15am - 11:45am 30 mins
Trend Activation Through Crowdsourcing
  • Olga Patel - Former Principal Scientist, J.M. Smucker Co.

TREND: Harnessing Collective Intelligence

ACTIVATION: This talk will cover three case studies of dramatic and cost-effective acceleration of trends conversion into popular ideas through the power of crowdsourcing in diverse areas of new ideas: 1) new product; 2) new process equipment; and 3) new knowledge management approach. 

BUSINESS IMPLICATION: Is there a feasibility of surpassing traditional trend research & technology scouting and going straight to ideas?

12:15pm - 1:30pm 75 mins
1:30pm - 2:15pm 45 mins
WORKSHOP: Activating the Future Today: Decoding and Extracting Maximal Value From the Future with an Outside-In View
  • Amber Hall - Innovation Lead, Global Advanced Devlopment Laundry, Whirlpool Corporation
  • Colette C. Matthews, Ph.D., - VP, Innovation and Trends, Alpha Guardian

We need to understand industry dynamics and consumer behaviors/pain points to completely successfully today. However, to extract maximal value from tomorrow, we must layer on an external view by leveraging trends. Discover how you can move closer to the future and those external forces/drivers of change propelling the disruption and transforming global society and marketplaces. In this session you'll hear how Whirlpool has established and activated a foresights discipline and gain hands-on learning of skills and tools to help you challenge conventional thinking, identify new growth dimensions, and shape external innovation strategies & approaches.

2:15pm - 2:45pm 30 mins
Practical Futuring
  • Alex Wright - Director of Research, Instagram

TREND: Bridging business forecasting with experience design

ACTIVATION:  Etsy is exploring new frameworks that integrate trend forecasting and design thinking methods to empower its worldwide community of creative entrepreneurs

BUSINESS IMPLICATION: Long-term business planning is typically the domain of the C Suite. How can strategic design processes help us enable workers at all levels of the organization to bring long-term perspectives to bear in their daily work?

2:45pm - 3:15pm 30 mins
Beyond the Demographics: How PepsiCo Feels with the Consumer
  • Jim Longo - Co-Founder & VP of Research Solutions,
  • Kelly Jones - Director, Consumer Insights & Strategy | North American Coffee Partnership (Starbucks), PepsiCo, Inc.

Today’s brands are swimming in data. They have an incredible amount of information about consumers, but without a conversation and feeling the consumer, painting a vibrant picture of the consumer is challenging.

Looking at this challenge, PepsiCo asked the question “how can we go beyond the demographics to become even more consumer-centric?” Wanting to scale empathy across the organization, PepsiCo partnered with to drive regular consumer connections through live video conversations. In this presentation, PepsiCo will share more about the inspiration behind this initiative, how they rolled it out within their organization, and a case study of the results.

3:15pm - 3:45pm 30 mins
Networking Break
3:45pm - 4:30pm 45 mins
Generational Futures: Gen Z Perspective Panel
  • Facilitator Tiffany Zhong - CEO, Zebra Intelligence

The session will address big generational shifts between Gen Z vs millennials and baby boomers and how this affects hiring as well as marketing, branding, and user acquisition. We will also cover why understanding your audience and conducting iterative research and user testing is necessary for everyone – from startups trying to figure out product-market fit to companies that have a nationwide footprint already.

4:30pm - 5:00pm 30 mins
Generation T: Touch 500,000 Lives Through the Skilled Trades
  • Michael Mitchell - Director of Trade Skills, Lowe’s

TREND: By 2026, there will be a gap of 500,000 construction jobs needed to support the industry.

ACTIVATION: In 2018 Lowe’s Home Improvement wanted to do something ambitious: help rebuild the middle class. Of course, Lowe’s could not do it alone, so industry, nonprofit and government leaders have united behind a movement—this movement is a collective to disrupt, inspire and inform people to take action in these fast-growing careers.

BUSINESS IMPLICATION: Building the pro skill workforce will benefit industry leaders like Lowe’s—pipeline of workers, more customers and faster home turnover—but it may do something much meaningful for society: a larger middle class.

5:00pm - 6:00pm 60 mins
Cocktail Reception