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KEYNOTE: Decision Making — How Organizations Can Understand Trends and Leverage Them in the Digital Era
Sudden Compass Global Tech Ethnographer
KEYNOTE: How Automation is Impacting Your Customers, Your Workforce's Jobs... and Yours
CLOSING KEYNOTE: Generation T: Touch 500,000 Lives Through the Skilled Trades
TREND: “Department of the Unknown”
ACTIVATION: Tricia explains why enterprises need a “Dept. of the Unknown” to bridge the gap and make sure insights on trends are properly activated within the organization. She outlines the central role that data, marketing, and design play in this work as the champions of the “unknown.”
BUSINESS IMPLICATION: Enterprises need a shared language that aligns designers, data scientists, marketers, and researchers, and that enabling
leaders to make the right decisions for the future of their business.
TREND: Job Automation
ACTIVATION: SigFig is working with big financial institutions to realize which jobs should be automated, and what's the central role of humans—today and in the future.
BUSINESS IMPLICATION: As technology advances, more and more tasks can be automated. Businesses need to predict which tasks can be automated, which ones should be left to humans, and how technology can enhance workers instead of replacing them.
TREND: For the past 15 years, we’ve focused on Millennials. But earlier this year, we witnessed a seismic event that coalesced the next generation, putting Gen Z officially on the radar – and they will change everything.
ACTIVATION: It is critical that we understand Gen Z on a deep humanistic level – who they are, what they care about, and how they will impact consumerism and brand relationships. By mapping trends by category and overlaying it with overall truths about how things will change, we can learn what will resonate across all major categories including fashion, beauty, food and beverage, retail, automotive, tech & entertainment, financial
services, beer, wine and spirits, and restaurants, among others.
BUSINESS IMPLICATION: Brands need to understand what this new generation of consumers is all about and because they represent a paradigm shift in the traditional brand relationship that just might change everything.
TREND: With the landscape shifting so rapidly, there’s a clear trend of business leaders feeling overwhelmed in trying to determine which of the many consumer trends one really cannot afford to ignore.
ACTIVATION: This session will, in a focused-fashion, distill and highlight some of the most critical trends to consider in connecting with consumers today and tomorrow.
BUSINESS IMPLICATION: In a world where trends abound, business leaders must be choice-ful in determining which consumer trends to pursue.
Contact Sarah Scarry at Sarah.C.Scarry@knect365.com
TREND: Bridging business forecasting with experience design
ACTIVATION: Etsy is exploring new frameworks that integrate trend forecasting and design thinking methods to empower its worldwide community of creative entrepreneurs
BUSINESS IMPLICATION: Long-term business planning is typically the domain of the C Suite. How can strategic design processes help us enable workers at all levels of the organization to bring long-term perspectives to bear in their daily work?
In today’s fast-paced business environment, it’s easy to lose touch with consumers. Talking to them once a year is not enough to stay engaged, connected, and on top of emerging trends. And yet, the need to scale consumer understanding and empathy has never been more critical to your brand’s success.
Empower your teams to answer questions as soon as they arise by making consumer connection part of your process. Teams that are encouraged to make meaningful connections with consumers on a regular basis will develop more a consumer-centric culture, strategy, marketing and products. Regular, casual conversations about consumers’ lives allow you to uncover and keep your finger on the pulse of emerging trends.
Pomegranate or Blueberry? Pulled Pork or Brisket? Hummus or Salsa? … What are the next tastes & trends that will be showing up on gourmet retail shelves & innovative menus?
Christine Couvelier is passionate about food. As a Global Culinary Trendologist, an Executive Chef and a Culinary Executive; it is her job to find out what consumers are going to like even before they have tasted it!
This presentation will give a glimpse into the future of the food and beverage world. Christine will share insights from her Trend Watch Report .. looking at emerging, developing and existing trends. Be inspired by this external view of the food world & use these tastes & tips to think about the future of food!
Retail is an industry in radical transformation. The existing bricks and mortar platform is losing relevance at a pace beyond what most of us could have predicted. Retail vacancy rates are at 20 year highs and retail brands are going out of business at an alarming rate. With all of this change afoot, how will brands continue to provide the real-life interactions with customers that they require to control their story, introduce their products/services, and build meaningful relationships?
In our working session we will collaborative to uncover new opportunities for brands to develop meaningful experiences within the retail landscape. From technologies and store formats, to services and events, we’ll ideate and debate to
create solutions that we all can take back to businesses.
Industry after industry has been disrupted by Tech since the 1990s. Finance was left unscathed until recently. Now, a wave of newcomers is threatening to drown incumbents. Some verticals have seen the brunt of it: Lending (SoFi, Lending Club...), Payments (Paypal, Venmo...), Investments (Robinhood, Betterment, SigFig...). Other verticals have barely been touched, or face only emerging threats (Banking, Private Investments, Mortgages, Insurance...).
In this session, we will look back and ask ourselves: why was Finance protected for so long? Why is it threatened now? Why are some verticals more likely to be attacked than others? We will then discuss what's coming: Who will be the winners and losers? What timelines are we talking about? What can incumbents do about it? What can we learn from it about other industries?
To get involved in this open session please contact Sarah Scarry at Sarah.C.Scarry@knect365.com
Attendees will break out evenly into the four presented “future of” problem solving groups and be presented with a future challenge scenario. During this time attendees will have to work together and strategize the best approach and solution for the field that they have chosen. At the conclusion of the conference, attendees will present their strategies and solutions to the audience.
TREND: By 2026, there will be a gap of 500,000 construction jobs needed to support the industry.
ACTIVATION: In 2018 Lowe’s Home Improvement wanted to do something ambitious: help rebuild the middle class. Of course, Lowe’s could not do it alone, so industry, nonprofit and government leaders have united behind a movement—this movement is a collective to disrupt, inspire and inform people to take action in these fast-growing careers.
BUSINESS IMPLICATION: Building the pro skill workforce will benefit industry leaders like Lowe’s—pipeline of workers, more customers and faster home turnover—but it may do something much meaningful for society: a larger middle class.