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April 8 - 10, 2019
Hyatt Centric Fisherman's Wharf,
San Francisco, CA

Supercharge the Power of Data Science and Analytics to Deliver Business Impact

The MADS conference empowers you with practical applications to achieve better bottom line results in a data-driven future.

As consumers demand more personalized communications, experiences and products; and internal stakeholders require more predictive intelligence to inform decisions, a disciplined approach to analytics and data science is the silver bullet to unlock opportunity and growth.

Data has become the greatest enabler in business today.


Over the course of three days at MADS, you’ll gain real-world perspectives on how to pull out trends and insights and apply technology and methods that effectively help solve business problems and create profitable solutions.

Experience our Collaborative Roundtables, Interactive Workshops, Real-World Case Studies and Visionary Keynote Sessions to help you deliver faster and actionable data.

MADS 2019

Session Formats

Collaborative Workshops - These 90-Minute interactive immersive learning sessions designed for executives and practitioners who want to immediately put the information presented at the conference into practice. In these sessions attendees will join forces with their peers to brainstorm solutions and learn strategies to navigate the cross-industry challenges that abound in the Marketing Analytics & Data Science space.

Case Studies - Real-world business cases demonstrating how industry leaders are successfully creating and implementing best-in-class approaches to optimize data to strategically achieve business goals

Roundtable Discussions - These informal idea exchange sessions provide a great outlet for you to network, discuss hot topics, trends or challenges with your conference peers.  Discover what others are doing with data and the role it plays within their organization.

Core Topics
  • Building the team, the culture and the infrastructure
  • When Machine Learning & Marketing Converge
  • Driving Revenue & Customer Value with Data
  • Marketing Attribution & Measurement
  • Data, Privacy & Governance
  • Trends, Tools & Techniques
Who Should Attend MADS?

Professionals in:

  • Analytics
  • Data Science
  • Marketing
  • Research & Development
  • Consumer Insights
  • Marketing Intelligence
  • Operations