Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

April 3 - 5 2017
JW Marriott San Francisco Union Square,
San Francisco, CA

Harnessing the superpowers of Data Science and Analytics to drive business forward

Thank you for attending the 2017 edition, details for 2018 coming soon.

Data science and marketing analytics are transforming every industry. There is a reason why it is being called the sexiest job of the 21st century. Calling all professionals that want to harness analytics and data science! Do you realize how critical you are to the future of your organization?

Highlights from Marketing Analytics and Data Science 2017


Here is a sampling of what you missed at Marketing Analytics and Data Science 2017

Stay Connected with the MADS Community


The Marketing Analytics & Data Science Conference was action-packed and insightful. Attendees conversed and collaborated to share how to effectively use data and analytics to move our organizations forward. By the conclusion of the event attendees came away with additional insights, connections and inspiration.

Stay up-to-date with the latest insights and trends in marketing analytics and data science by joining our LinkedIn group and  by following us on Twitter.

MADS is unlike any other conference out there


We go beyond the tools and techniques to make sure you walk out of every session armed and ready to drive IMPACT.

Data science and marketing analytics are transforming every industry and technology is changing the world around us more quickly than ever before. It's dizzying. Advances are delivering new capabilities to marketing teams that are so insightful and powerful they feel like superpowers. Now is the time to come together, compare notes, hear from experts and build relationships to share ideas.

Hear how your peers have applied analytics and data science to solve complex problems, enable improved decision making, uncover new opportunities and increase ROI. That’s some pretty powerful stuff.

Build the Practice

How MADS will prepare to achieve your greatness:
  • Level up! Become a master in story-telling, analytical methodologies and data visualization.
  • Hone your craft with the latest tools and techniques in data science and analytics
  • Build stronger impact, understanding and knowledge to present ideas in a way that maximizes the impact of your work
  • Even superman makes mistakes. Embrace the failure and learning loop
Key focus of this year’s conference include:
  • Predictive, and Prescriptive Analytics
  • Machine Learning and Artificial Intelligence
  • Data Visualization
  • Testing and Experimentation
  • Building a Data-Driven Culture
  • Text and Sentiment Analytics
  • Business Optimization
  • Transition from Legacy Systems and Data Sets
  • Reporting Data Valuation & Quality
  • Automation of Marketing Tasks
Top Industries Represented:
  • Government 
  • Finance
  • CPG
  • Media and Entertainment
  • Healthcare
  • Pharmaceutical
  • Technology
  • Hospitality and Tourism
  • Retail
  • Insurance
  • Market Research Agencies
  • Business Services