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Informa
Apr 11
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Showing of Streams
10:30am - 11:00am

Morning Networking Break

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Showing of Streams
1:00pm - 2:00pm

Lunch

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Showing of Streams
3:30pm - 4:00pm

Afternoon Energy Break

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4:00pm - 4:15pm

Conference Chairperson Welcome

  • Jon Gosier - Founder, AuDigent
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4:15pm - 5:15pm

Opening Reception

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9:30am - 10:30am 60 mins
Workshops
How to build a Data team
  • Scott Breitenother - VP of Data and Analytics, Casper
9:30am - 10:30am 60 mins
Full Day Workshops
Workshop to be delivered by LinkedIn
9:30am - 10:30am 60 mins
Info
MarTech Summit
Get Involved

Contact Elizabeth Hinkis at Elizabeth.Hinkis@knect365.com or 646-616-7627

10:30am - 11:00am 30 mins
Morning Networking Break
11:00am - 12:00pm 60 mins
Info
Workshops
Get Involved!

Contact Elizabeth Hinkis at Elizabeth.Hinkis@knect365.com or 646-616-7627

11:00am - 12:00pm 60 mins
Full Day Workshops
LinkedIn Workshop, Con't
11:00am - 12:00pm 60 mins
Info
MarTech Summit
Get Involved!

Contact Elizabeth Hinkis at Elizabeth.Hinkis@knect365.com or 646-616-7627

12:00pm - 1:00pm 60 mins
MarTech Summit
Workshop TBA
1:00pm - 2:00pm 60 mins
Lunch
2:00pm - 3:30pm 90 mins
Info
Workshop #5
Understanding Causality for Ad Attribution
  • April Chen - Lead Data Scientist, Civis Analytics

Companies spend a lot of money marketing to their customers and they want to make sure that money is spent effectively. Unfortunately, marketing teams often lack data-driven metrics to assess the performance of their ad campaigns. To know whether an ad is effective, they need to tie specific marketing activities to business outcomes. Attribution modeling is the collection of techniques they use to measure the impact an ad has on conversions, clicks, or sales. Traditionally, these teams use click-through-rate or last touch attribution to measure performance. However, these techniques have known issues.

In this workshop, we’ll use case studies from two of the biggest digital and television advertisers in the country to show how our approach to attribution modeling measures ad campaign performance more accurately than industry standards. We will introduce common approaches, highlight their shortcomings, and walk through how we use statistical matching methods from non-experimental causal inference to help you make better marketing decisions.

2:00pm - 3:30pm 90 mins
Info
Workshop #6
Using People Data in the Workplace
  • Marc Prine - Director, Consulting and Assessment Practice, Taylor Strategy Partners

As the use of data and analytics has risen in all aspects of organizations, one of the biggest returns on investment come in the form of people analytics. There has been substantial research showing the factors of predictability of performance, organizational revenue and employee engagement (among other criteria) can be driven by measurable variables.

This session will provide a brief overview of the research discussing how simple analytics can drive organizational performance. This will be followed by case studies and discussion showing measurable return on investment.

3:30pm - 4:00pm 30 mins
Afternoon Energy Break
4:00pm - 4:15pm 15 mins
Conference Chairperson Welcome
  • Jon Gosier - Founder, AuDigent
4:15pm - 5:15pm 60 mins
Opening Reception