Track 1: Data Science
The Power of Randomized and Natural Experiment
We frequently ask ourselves if our results are correlation or causation, but without the tools to resolve it either way. No more! Drawing on examples working with the movie industry on price changes, the music industry on the impact of anti-piracy legislation and the TV industry on the launch of new services into the market, hear how experiments can be easily found or engineered to allow you to determine the true cause and effect. Simple powerful tools you'll want to use all the time.
Brett Danaher -
Consultant to movie, TV and music industry and Assistant Professor of Economics and Management Science,
Argyros School of Business and Economics, Chapman University