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EVP Insight at BBC Worldwide
David Boyle has built marketing analytics and data science capabilities to help some of the most impactful world leaders, DJs, rock stars, authors and TV shows of our time. Many times that was a tough sell (and he has the scars to prove it). But a battle lost is a lesson learned, eh? He is currently the EVP insight at BBC Worldwide, where he has combined a great team with academics, research agencies and exciting data science startups to build cutting edge insight capabilities helping to drive data-driven decision making in every part of the business around the world.