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Jacob Bradbury
Director, Data Science and Marketing Analytics at Nordstrom

Profile

Jacob Bradbury is the Director of Marketing Analytics for Nordstrom. He supports teams of Analysts, Data Scientists, and BI Engineers providing Business Intelligence, Customer Analytics, and Marketing Measurement to Nordstrom’s omni-channel marketing organization. Prior to joining Nordstrom Jake worked for Nielsen’s custom marketing analytics team delivering Marketing Mix Models and measurement studies for brand clients. He has an undergraduate degree in Mathematics from the University of Puget Sound and a MBA from Northwestern’s Kellogg School of Management.

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Agenda Sessions

  • Practical Attribution

    , 12:00pm