Marketing Analytics & Data Science is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

James Newswanger
Senior Research Manager of the Corporate Social Analytics at IBM

Profile

James Newswanger is the Senior Research Manager of IBM's Market Development & Insights' Corporate Social Analytics group. Jim supervises a team of data scientists who conduct primary and secondary research to gauge IBMers' satisfaction with enterprise tools, employees’ understanding of strategy, and the adoption of social business media. Jim directs IBM’s “Jam” collaboration research, which employs sophisticated text mining to identify themes, sentiment, and influencers--applying Watson software to very large directed time-limited on-line discussions. Prior to joining IBM, Jim was a consultant at ZS Associates/Princeton, a management consulting firm. While there, he co-founded Cozint, a specialist online healthcare research and consulting startup. Jim spent three years at SRBI, where he was a Vice-President. Jim received the M.S. and Ph.D., specializing in applied statistics (PREM Program), from Penn.

James Newswanger's Network

Agenda Sessions

  • The Transformational Impact of GDPR

    , 11:00am