These informal expert lead sessions provide a great outlet for you to network and problem solve with experts in the field. Share stories of setbacks, successes and the role that data plays in your organization. These sessions provide a great opportunity to get valuable advice and insight in a business meeting setting.
Data-Driven Strategies For Online Growth - Anita Garimella Andrews, Magento
Last year, Magento analyzed sales and customer data across hundreds of online merchants. In this presentation, Anita Andrews will share the results of this research and a data-driven playbook for driving online growth. This exclusive benchmarking data dissects the impressive performance of the fastest-growing online retailers and gives you guidelines on benchmarking your own efforts against these top-performing companies.
Artificial Intelligence for Marketing Analysts - Jim Sterne, Chairman, Digital Analytics Association
AI and machine learning are coming at us fast. You need to know the basics and. get a firm grasp on how these new tools will change your job. Learn what you can do to remain relevant in tomorrow’s marketing department.
Breaking Down Silos: How to Build a Cross-Functional Analytics Community - Annie Merrill, Sr. Research Scientist, LogMeIn
There is a myriad of creative ways to cultivate an engaging and collaborative insights-driven culture within your organization. Amazing things can happen when you breakdown silos and open a new level of dialogue, collaboration, and learning. Join us to learn what happens when you get the right people talking to one another within your organization.
Impacting Business Using Unstructured Data - Payel Chowdhury, Associate Director , Data Science Global Insights Marketing, The Clorox Company
80-90% of (Big) data is unstructured (text, images, audio, videos, etc.) and yet the biggest business value comes from structured data. Unstructured data has the potential to create significant business value if used to answer the right business questions. In this session, explore real business cases using unstructured data and the value it brings when combined with structured data.
Challenges & Solutions: Building a Data-Driven Business Development Culture - Steve Weiss, Content Manager Data Science and Business Analytics, LinkedIn
We’re all at different points on a continuum when it comes to how our organizations operate. Is your organization where you think it needs to be? Join us as we swap stories and dive into the challenges that block success and discuss strategies on how to mitigate the risks that come with having a data-driven culture.
Data Visualization and Storytelling - Barton Poulson, Associate Professor, Psychology, Utah Valley University
Machines may be able to process petabytes of digital data quickly and without confusion but humans do best with pictures and stories. In this roundtable, we’ll explore ways that your organization can better mine the richness of data graphics for both exploration and communication. In particular, we’ll discuss how graphics can form an intrinsic component of the meaning-making narrative that makes the value of data accessible to your organization.
Innovations in CX, Personalization and Next Gen Personas - Ernan Roman, Author of "Voice of the Customer Marketing"
Ernan Roman will host a roundtable on Innovations in CX, Personalization and Next Gen Personas. He will share findings from VoC research indicating what is needed to meet the needs of today’s Millennials regarding CX and personalization and then open the discussion for your questions, challenges and roundtable discussion.
Testing Optimization & Personalization - David Rogers, Former Director, Product Analytics & Customer Optimization Analytics, Ancestry
Most organizations today want a personalization capability as soon as possible, sometimes mandated by the C-suite, but lack the clarity of vision or understanding to build that long-term technology and program build. Often, the testing tools we are currently using can get us close to solving immediate persona-like goals that are tied to customer lifecycle or journey. Let’s explore how current tool sets can be leveraged to message to individuals through separate channels, and how those additional learnings can feed into a roadmap for a personalization engine that works for your organization.
Overcoming the Challenges that Prevent Collaboration - Alice Chung, Sr. Manager, Genentech
In this session, we will have an interactive discussion to understand existing and new challenges to integrate both disciplines (Marketing & Data Science) in a collaborative effort such as project execution or ongoing operations. What is the best way for a leader to facilitate understanding of different needs and resolving differences of these two disciplines to achieve the desired outcomes will be critical to the success of the effort.
Analytics and Enterprise Transformation - Joe Burns, Director, Marketing Data & Analytics, Aflac
Many large organizations want to leverage the power of data and analytics, but are often constrained by a number of roadblocks in their transformational journey. This session will help you understand what barriers to anticipate on your transformational journey. Learn techniques on issues like how to prepare for new data sources and how to ensure that you stay in compliance with sensitive data and more.