Michelle GrushkoResearcher, Marketing Insights & Analytics at Twitter
Michelle leads multiple data science initiatives within the Marketing Insights & Analytics team at Twitter to conduct innovative analyses using advanced analytics. She works with advertisers across industry verticals spanning Automotive, Media & Entertainment, CPG, Financial Services, Politics, Dining, Tech & Telco, and Retail on an ongoing basis to build and scale better measurement tools to improve business outcomes using data science.
Recently, she has focused her efforts on measurement innovation, including analyses on the efficacy of advertising and content optimization on Twitter.
Before Twitter, Michelle received her Master's degree in Quantitative Methods in the Social Sciences at Columbia University.