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Michelle Grushko
Researcher, Marketing Insights & Analytics at Twitter

Profile

Michelle leads multiple data science initiatives within the Marketing Insights & Analytics team at Twitter to conduct innovative analyses using advanced analytics. She works with advertisers across industry verticals spanning Automotive, Media & Entertainment, CPG, Financial Services, Politics, Dining, Tech & Telco, and Retail on an ongoing basis to build and scale better measurement tools to improve business outcomes using data science.

Recently, she has focused her efforts on measurement innovation, including analyses on the efficacy of advertising and content optimization on Twitter.

Before Twitter, Michelle received her Master's degree in Quantitative Methods in the Social Sciences at Columbia University.

Michelle Grushko's Network

Agenda Sessions

  • The Saga of Conjoint Analysis: Advancing Measurement Technology for Understanding Purchase Intent

    , 4:00pm
  • Hot Topic/Industry Challenges Discussions

    , 4:45pm

Speakers at this event