Natasha StevensEVP Solution Integration & Data Activation at GfK North America
Natasha Stevens is a thought leader and innovator with 20 years experience in digital research. Her background encompasses building marketing research models that align traditional and digital techniques, incorporating passive data (digital behavior/social media) into the Market Research ecosystem and data integration. She has experience in designing methodologies across industry with extensive experience in Consumer, Retail, Technology, and Government / NGO. Her work addresses the unique requirements of clients in areas such as product development, issues management, consumer insight, marketing strategy and corporate / brand reputation.
Natasha’s career includes Visible Technologies and Cymfony where she lead the professional services business and Insight Practice designing both custom and syndicated cross industry research solutions for Fortune 500 companies.
She brings Public Relations experience from her time at RF|Binder Partners as the Managing Director of Research where she developed research and campaign measurement solutions that shaped and supported communications initiatives.
Natasha holds a BA in Psychology from the University of Michigan and a Masters in Organizational Psychology from Columbia University. In 2013, Natasha was the recipient of the 4 Under 40 Marketing Research Emerging Leaders award from the American Marketing Association.
Currently Natasha is an Executive Vice President at GfK, leading data activation and digital strategy in North America with a focus on driving innovation and commercialization of predictive analytic solutions to drive client business growth.