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Robert McLoughlin
Vice President, Insights at POPSUGAR

Profile

As Vice President, Insights, Rob McLoughlin leads all research, data, and analytics efforts for POPSUGAR, including managing POPSUGAR Insights, a proprietary research platform dedicated to helping marketers understand female consumer attitudes and behaviors, and TrendRank, PopSugar’s proprietary predictive marketing analytics platform. Since joining POPSUGAR, Rob has authored nearly 100 original research studies on consumer digital behavior, and is responsible for creating and curating all of the content that appears on POPSUGAR Insights. Rob has nearly twenty years of experience in digital marketing, and prior to joining POPSUGAR, Rob led the consumer insights teams for SpinMedia, AOL and DoubleClick.

Robert McLoughlin's Network

Agenda Sessions

  • Awesomely Simple Insights: Strategies for Making Insights A Key Part of Your Company's DNA

    , 11:45am

Speakers at this event