Sasha BartashnikManager, Marketing Analytics at Zulily
Sasha Bartashnik leads a team of analysts focused on optimizing $1.6B online retailer zulily’s multi-channel marketing strategy. She helped the team transition to self-service analytics using Tableau, enabling a shorter cycle between data and action, to help drive a recent 24% YOY increase in active customers – to 6.1M. Prior to zulily she worked at Memorial Sloan Kettering Cancer Center applying predictive modeling and visualization to solve strategic problems in healthcare. Sasha is passionate about data visualization and has taught its basic principles via Tableau at the NYC Data Science Academy and as a guest lecturer at the Pratt Institute. She volunteers with DataKind, an organization focused on harnessing the power of data science to support mission-driven organizations.