June 8, 2017
J. Walter Thompson,
New York, NY
The Media Insights & Engagement Conference Presents: Mavericks of Media Roundup
Don’t wait until February to re-unite with your peers! The ‘Mavericks of Media’ brings together the media insights community for an afternoon of lively discussion, debate and networking – all around the current state of our industry, and the direction we're heading in 2018.
You Asked for More Opportunities to Come Together as a Community...and we're delivering
Join us for the inaugural Mavericks of Media Roundup.
In our continuing effort to connect the Media Insights community throughout the year, we've planned a fun and engaging event, taking place Thursday, June 8th.
Join today's media insights leaders for an afternoon of discussion and camaraderie where, together, we'll uncover how to utilize next-gen research strategies to drive viewer engagement and chart the future of the media industry. Plus, we'll end the day with an epic cocktail reception - it's sure to be a can't miss!
Introducing the Mavericks...
The Continuing Evolution of The Broadcast & Cable Industry
The collision of technology and viewer choice has significantly impacted content distribution and has fragmented viewership across many platforms. These external forces combined with increasing internal demands will continue to shape strategic decisions on how to market, monetize and measure our content as well as how to launch new programs and keep our brands top of mind.
The Current State of Cross Platform Measurement
We're at a measurement crisis. It's 2017 and we still do not have a robust cross-platform solution for the industry. And as new platforms emerge, we need to better understand where those consumers are going to find content.
The Rise of Cross Platform Video Consumption
TV consumption has undergone profound changes, especially Millennials age 18-34. Total video consumption continues to expand with DVR, VOD, SVOD and online/mobile viewing extending the power of linear TV. Take a comprehensive look at video measurement across linear, SVOD, OTT and other connected devices.
Cocktails & Conversation
Whether discussing common challenges, initiating conversations to spark change, or simply connecting with friends and peers in the industry, this event provides both a familiar environment and a platform for change. Join us for a happy hour (or two) to connect with friends and colleagues in the industry to stay on top of the ever changing data streams and methodologies you deal with on a daily basis.