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Key Sessions

Radha Subramanyam

Keynote: Why “Traditional” Media No Longer Exists

CBS Television

Jun 21
Show Filter
11:30am - 12:00pm 30 mins
Registration
12:00pm - 1:00pm 60 mins
Info
Keynote: Why “Traditional” Media No Longer Exists
  • Radha Subramanyam - Chief Research and Analytics Officer, CBS Television

From MTV, to Yahoo!, to Nielsen, to iHeartRadio Radha possesses extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media.

1:00pm - 2:00pm 60 mins
Lunch
2:00pm - 3:00pm 60 mins
Info
Panel: The Power of Research + Analytics to Supercharge Insights
  • Jon Giegengack - Principal, Hub Entertainment Research
  • Natasha Hritzuk - VP Consumer Insights, Turner
  • Courtney Thomasma - VP Research & Insights, BBC America
  • Laura Wendt - Head of TV, National Research Group
  • Peggy Einnehmer - EVP, General Manager, Entertainment & Media, LRW
  • Kelly Abcarian - Senior Vice President, Product Leadership, Nielsen

No longer separate entities, savyy media organizations are changing their strategy to ensure that research and analytics are in constant communication, fueling each other instead of operating in silos. Find out how insights leaders are wielding MR/analytics to build an even more comprehensive view of the consumer- ensuring your are driving the right messaging to the right consumers at the right time.

3:00pm - 3:30pm 30 mins
Closing Comments
  • Peggy Einnehmer - EVP, General Manager, Entertainment & Media, LRW
  • Natasha Hritzuk - VP Consumer Insights, Turner
3:30pm - 5:00pm 90 mins
Media Rocks Band
5:00pm - 5:05pm 5 mins
End of Event