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Keynote: Why “Traditional” Media No Longer Exists
From MTV, to Yahoo!, to Nielsen, to iHeartRadio Radha possesses extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media.
No longer separate entities, savyy media organizations are changing their strategy to ensure that research and analytics are in constant communication, fueling each other instead of operating in silos. Find out how insights leaders are wielding MR/analytics to build an even more comprehensive view of the consumer- ensuring your are driving the right messaging to the right consumers at the right time.