Debbie ReichigSVP, Media Research at Disney
Never one to accept the status quo, Debbie has always been on the forefront of new media and has helped each ad vehicle decipher the environment and invent appropriate strategies for success. Until being bought by Disney, she directed research efforts at 20th TV/Fox, led their transition to advanced advertising ops and instigated their foray into Scenario Planning. Prior accomplishments include: leading sales and product development at big-data TV targeter Precision Demand and helping sell the company to AOL. During the early days of digital-out-of-home at Clear Channel, she helped moved the industry closer to the center of the communications planning conversation. At NBC Universal, Debbie coordinated and organized its first "New Technology Conference," the first "Digital Place-Based Upfront" and the A.C.T.I.O.N. Media Research Council. While at Court TV, Debbie developed and sold-in the first ROI-based secondary effectiveness guarantee and during the early days of online she conducted the research that led to iVillage being the first site to ban pop-ups, developed new ad formats, and turned research into a revenue generator as they fought for TV dollars.
Debbie innovates new strategies and procedures that increase profitability for her company and helps evolve the media industry as well. Her experience includes work with a variety of local and national media across broadcast, cable, digital, OOH, and social. Debbie specializes in balancing innovation with revenue specifically focusing on the intersection of sales, marketing and research.
Debbie employs both primary and secondary research to develop stories that support and inform robust go-to-market positioning. She has developed unique and successful integrated solutions for advertisers and agencies that have their foundation in a deep understanding of the ad funnel and how each marketing facet contributes. A firm believer in the creation of a strong media sales brand, Debbie has expertise in developing marketing departments that are trained in branding, advertising and communications.