Dominique BatisteDirector Consumer Insights & Analytics at Starz
Dominique currently leads the Consumer Insights & Analytics team at Starz Entertainment. Her team specializes in going beyond what the data trends tell them about their customer base by providing a voice to the numbers.
She is a strategic visionary and communications strategist with a passion for data storytelling and relationship building. Getting to the bottom of the WHY consumers make the decisions they do is her passion. Connecting the dots and providing those insights is her purpose. She possesses 10 years of Qualitative and Quantitative Media Research across Linear, Digital, VOD and OTT Platforms.
In addition, Dominque am an active member of various industry organizations such as the ARF, NAMIC, WICT and T-Howard Foundation.