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January 29-31, 2019
The Omni Hotel,
Los Angeles, CA

“…it’s the one conference I attend every year without fail, and the single best event for anybody working in media research.”

Your peers have made Media Insights the industry’s ‘must attend’ event, and year after year, it just keeps getting better. In 2019, we’re heading to LA to continue the conversations, bridge the gap between traditional and new media, create powerful new partnerships, uncover new ideas and more.

Meet the 2019 Media Insights Advisory Board

  • Co-Chair: Mark Loughney, VP, Research Emerging Consumers Ad Sales, Turner Broadcasting
  • Co-Chair: Peggy Einnehmer, Executive Vice President, General Manager, Lieberman Research Worldwide
  • Janet Gallent, SVP, Consumer Insights & Innovation Research, NBCUniversal
  • Don Robert, SVP Corporate Research, A+E Networks
  • Holly Leff-Pressman, Chief Revenue Officer, Screen Engine/ASI
  • Jim Bono, former VP Research, Crown Media Family Networks 
  • Theresa Pepe, VP, Marketing & Partner Insights, Viacom
  • Dan Robbins, Head of Ad Research & Insights, Roku
  • Julie DeTraglia, Head of Research, Hulu
  • Robert Miner, President, Miner & Co Studio
  • Mike Bloxham, Senior Vice President, Global Media & Entertainment, Magid
  • Audra Priluck, VP Business Development, Maru/Matchbox
  • Jon Giegengack, Principal, Hub Entertainment Research 
  • Pam Pearce, VP Consumer Insights & Strategic Research, Discovery Communications

NEW for 2018

We’re Taking Networking Poolside!

It won’t be a struggle to keep your eyes open for this closing session! We’re taking the networking reception poolside with all the post-production elements you want: MUSICAL SCORING by an amazing steel drum band, DELETED SCENES where you’ll hear the story behind the presentation from speakers and (SOUND) BITES with your peers.

The Multicultural Media Research Summit!

Explore new perspectives on multicultural consumers as one of the fastest growing consumer segments, understand viewing and social behaviors across cultures and generations, explore Generation Z as the first minority-majority generation, gain insight into emerging trends and viewing habits and much more.

Media Legend Award & Celebrations!

We’re honoring a highly respected member of the media research community who has a celebrated volume of work as a leading research and analytics expert. In addition to recognizing the outstanding achievements of this media guru, friends and colleagues will share stories and adventures relating to this person’s time in media.

Tips & Tricks to Help You Spot New Opportunities

Monetization & Distribution

Set New Standards for Measurement:

  • NBC Entertainment on Exploring Viewers' Conscious and Non-Conscious Responses to Ad Innovations in Hairspray Live!
  • Comcast on Viewer Platform Paths & Loyalty in an On-Demand World
  • The Oprah Winfrey Network & Discovery Communications on Re-Defining the African American Viewer
  • Screenvision Media on how Environment Impacts Ad Recall and Messaging
  • Turner & truTV on Limited Commercial Interruption: Fewer Ads = Higher Sales
Content & Context

Explore Evolving Engagement Strategies:

  • Univision Communications on the Passion of the Hispanic Sports Fan
  • Viacom on Data Visualization for 21st Century Media
  • Columbia Records on Predicting Pop: Using Data to Find the Next Big Superstar
  • Turner Ignite on Navigating Video's New Currency: The Consumer Data Value Exchange
  • ESPN on Building Bridges: Serving Hispanic Millennial Sports Fans
Future Tech

Uncover Emerging Research Techniques:

  • Hub Entertainment Research on TV in 2017: The Big Picture
  • CTAM on The Connected Consumer
  • Harvard University on Humility Being the New Smart

Media Insights #TBT

Here's your chance to see why your peers have referred to The Media Insights & Engagement Conference as the 'Golden Globes' of the media insights industry. Take a look at just a few of the highlights from the 2018 event (and why you can't miss 2019!).