Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
Key Sessions

Dana Brunetti

KEYNOTE: Hollywood Powerhouse Producer on the Future of Media Fusion

Trigger Street Productions and House of Cards, The Social Network, and Captain Phillips

Peggy Einnehmer

KEYNOTE INTERVIEW: Behind the Scenes with Dana Brunetti: The Future of Media Fusion

LRW (Lieberman Research Worldwide)

8:00am - 9:00am

Registration & Breakfast

9:00am - 9:15am

Co-Chair Welcome & Day 1 Recap

  • Theresa Pepe - VP, Marketing & Partner Insights, Viacom
  • Jim Bono - VP Research, Crown Media Family Networks
more
9:15am - 10:00am

KEYNOTE: Hollywood Powerhouse Producer on the Future of Media Fusion

In a groundbreaking series release on Netflix, Dana Brunetti Co-Founder of Trigger Street Productions released the entire 13-episode series of House of Cards – changing the future of television forever – making “binge” history with the release of the first Netflix Original. At the time, the decision to release the entire season in one fell swoop was questioned by many in the industry, but it was the best possible outcome from a creative and business standpoint. There’s more disruption ahead. Get a powerhouse producer’s view on the future of media.






  • Dana Brunetti - Co-Founder & Producer, Trigger Street Productions and House of Cards, The Social Network, and Captain Phillips
more
10:00am - 10:30am

KEYNOTE INTERVIEW: Behind the Scenes with Dana Brunetti: The Future of Media Fusion

During this behind the scenes interview with Dana Brunetti, we’ll get in depth on how Dana’s big picture theories can be made actionable for the media research industry. It will serve to unlock new opportunities for the industry as a whole, and reflect on how we need to adapt to the changing needs of viewers.



  • Interviewer Peggy Einnehmer - Executive Vice President, Media and Entertainment, LRW (Lieberman Research Worldwide)
  • Dana Brunetti - Co-Founder & Producer, Trigger Street Productions and House of Cards, The Social Network, and Captain Phillips
more
10:30am - 11:00am

Networking Break

Showing of Streams
12:20pm - 1:40pm

Lunch

Showing of Streams
3:00pm - 3:15pm

Networking Break

3:15pm - 4:15pm

PANEL DISCUSSION A State of the Union for the Media Insights Community

This panel provides an overview of the current state of the media insights community, with particular focus on the challenges and opportunities impacting researchers. Specific attention will be paid to the rise of big data with discussion of the skills necessary among media insight executives to best capitalize on the new research opportunities.


  • Tom Ziangas - SVP, Research, AMC Networks Inc.
  • Artie Bulgrin - former SVP Global Research+Analytics, ESPN
  • Julya Fridman - VP Programming Data Analytics, Charter Communications
  • Dan Robbins - Head of Ad Research, Roku Inc.
  • David Poltrack - Chief Research Officer & President, CBS Corp & CBS Vision
  • Kelly Abcarian - Senior Vice President, Product Leadership, Nielsen
  • Moderator Dr. Duane Varan - Chief Executive Officer, MediaScience
more
4:15pm - 5:15pm

Media Legend Award, Roast and Champagne Toast: Sponsored by MediaScience

  • Guest of Honor Artie Bulgrin - former SVP Global Research+Analytics, ESPN
more
5:15pm - 6:15pm

Cocktail Reception: Sponsored by A+E Networks & Screen Engine/ASI

more
8:00am - 9:00am 60 mins
Registration & Breakfast
9:00am - 9:15am 15 mins
Co-Chair Welcome & Day 1 Recap
  • Theresa Pepe - VP, Marketing & Partner Insights, Viacom
  • Jim Bono - VP Research, Crown Media Family Networks
more
9:15am - 10:00am 45 mins
KEYNOTE: Hollywood Powerhouse Producer on the Future of Media Fusion
  • Dana Brunetti - Co-Founder & Producer, Trigger Street Productions and House of Cards, The Social Network, and Captain Phillips
more

In a groundbreaking series release on Netflix, Dana Brunetti Co-Founder of Trigger Street Productions released the entire 13-episode series of House of Cards – changing the future of television forever – making “binge” history with the release of the first Netflix Original. At the time, the decision to release the entire season in one fell swoop was questioned by many in the industry, but it was the best possible outcome from a creative and business standpoint. There’s more disruption ahead. Get a powerhouse producer’s view on the future of media.






10:00am - 10:30am 30 mins
KEYNOTE INTERVIEW: Behind the Scenes with Dana Brunetti: The Future of Media Fusion
  • Interviewer Peggy Einnehmer - Executive Vice President, Media and Entertainment, LRW (Lieberman Research Worldwide)
  • Dana Brunetti - Co-Founder & Producer, Trigger Street Productions and House of Cards, The Social Network, and Captain Phillips
more

During this behind the scenes interview with Dana Brunetti, we’ll get in depth on how Dana’s big picture theories can be made actionable for the media research industry. It will serve to unlock new opportunities for the industry as a whole, and reflect on how we need to adapt to the changing needs of viewers.



10:30am - 11:00am 30 mins
Networking Break
11:00am - 11:40am 40 mins
Track 1: Monetization & Distribution
Viewer Platform Paths & Loyalty in an On-Demand World
  • Christopher Whitely - Senior Director Programming Insights, Comcast
more

Now that there is so much high quality programming to choose from, understanding what drives program loyalty and engagement is more important than ever before. In addition, viewers’ choices of platforms can significantly influence their likelihood to stay with a given program. This presentation will discuss the pace of the overall viewer transition to on-demand consumption, what the key differentiators are between “hit” and “miss” shows, examine viewer catch-up vs. appointment behavior, and look at the difference between a given show’s Fans and Abandoners within a given season and across seasons.

11:00am - 11:40am 40 mins
Track 2: Content & Context
Predicting Pop: Using Data to Find the Next Big Superstar
  • Rob Silver - Director, A&R Research, Columbia Records
more

Across the music industry, A&R scouting departments are on the lookout for the best new musicians, hoping to find those who will become successful recording artists, and in some cases, pop culture superstars. As the amount of data around new music explodes, savvy record labels are scrambling to turn numbers into insights, and ultimately predictions, as to which artists will break out next. The A&R Research team at Columbia Records has pioneered the industry’s leading analytics-based approach to discovering talent. By blending predictive models and research tools with traditional A&R creativity, the team has gone on to sign several multi-platinum selling artists in the last few years. 

11:00am - 11:40am 40 mins
Track 3: Future Tech
Creating a “Big Data Community” for deeper insight, increased research efficiency, more precise audience targeting and more
  • Eleonora Jonusiene - Director WBHE Global Consumer Insights & Research, Warner Bros. Entertainment Inc.
  • Whitney Webb - Manager, TNT Research & Consumer Insight, Turner
  • Bruce Friend - Managing Director & President, Media & Entertainment, Maru/Matchbox
  • Katie Colombo - Director, Business Development, Vision Critical
more

To get a more complete picture of their target audiences, leading media companies are going big. Not only are they increasing the size of their insight communities, they are also combining complementary audiences from communities within their broader organizations to uncover evolving consumer preferences, attitudes and motivations. In this session, Warner Bros., Turner, Maru/Matchbox and Vision Critical will share how they are reimagining “Insight Communities” to support future growth. They’ll share how companies can create a single-source audience intelligence platform that leverages big data, delivers agile insight and builds richer relationship with community members.

Attend this session to get a sneak preview of exciting emerging technologies in community research, including innovative ways of using chatbots to increase engagement. You’ll also learn how integrations with data management platforms (DMP) can improve digital ad effectiveness testing and tracking while creating deeper behavioral and attitudinal profiles of consumers.

11:40am - 12:20pm 40 mins
Track 1: Monetization & Distribution
Fan-First Mindset: Delivering Authentic Content Experiences for Diverse Audiences
  • Heriberto A. Salcedo - Senior Director, Marketing and Partner Insights, Viacom
  • Jenny Yi - Research Manager, Fuel Cycle
more

Viacom sees their diverse viewing audience as much more than just potential ad dollars. Their viewers are their "fans" and everything centers around them - from original content programming to creating the right advertising execution. In this session, Heriberto will share how Viacom is using their online community to better understand their "fan" base and inform advertising campaigns across their six flagship networks and beyond: BET, Comedy Central, MTV, Nickelodeon, Nick Jr, Paramount, VH1 and Logo.

11:40am - 12:20pm 40 mins
Track 2: Content & Context
Navigating Video’s New Currency: The Consumer Data Value Exchange
  • Natasha Hritzuk - VP, Advertising Innovation Research, Turner Ignite
more

Data is quickly becoming a fundamental currency driving how companies transact with consumers. This is particularly true in the TV and video industry, as media companies leverage data that viewers create via their set-top-boxes and online to target content recommendations and advertising to desired audiences. While companies are generally clear on the value they derive from collecting data, consumers often struggle to articulate how they benefit from these transactions. To further understand this relationship, Turner Ignite explored consumer attitudes towards data sharing, and uncovered key insights that will help media companies better structure data policies to optimize transparency and consumer trust, as well as deliver more relevant, targeted and additive direct to consumer offerings, marketing and promotional activities.

11:40am - 12:20pm 40 mins
Track 3: Future Tech
Storytelling in the Age of Peak Content
  • Jon Penn - Chief Executive Officer, National Research Group (NRG)
more

Session details soon to come.

12:20pm - 1:40pm 80 mins
Lunch
1:40pm - 2:20pm 40 mins
Track 1: Monetization & Distribution
Re-Defining the African American Viewer: New Opportunities to Connect an Audience That Controls 1.3 Trillion Dollars
  • Debi Pomerantz - SVP, Research, The Oprah Winfrey Network
  • Pam Pearce - Vice President Consumer Insights and Strategy, Discovery Communications
more

With four of the top scripted cable shows, the Oprah Winfrey Network is establishing itself as THE place for premiere African American content. Come learn about new opportunities OWN has tapped into, and how insights into this segment help define and develop programming that delivers 2MM+ viewers weekly.

1:40pm - 2:20pm 40 mins
Track 2: Content & Context
Mining for Gold: Using Attitudinal Data to Drive Programming Decisions
  • Liane Pritikin - Sr. Director, Content Innovation Analytics, Viacom Inc.
  • Karen Ramspacher - SVP, Innovation & Insights, GfK MRI
more

As a culture we’ve become increasingly sensitive to the importance of understanding individuals beyond their externals. As researchers we know that attitudinal-based segmentation and profiling is key to understanding motivations behind consumption. And in the world of TV, we know hitting that sweet spot in meeting an audience’s needs can be a ratings gold mine. Join GfK MRI and Viacom as they partner in illustrating their latest insights from syndicated research and how a needs based segmentation became a “Genre Genie” for Animation.

1:40pm - 2:20pm 40 mins
Track 3: Future Tech
Spanish Language TV Viewers Respond to Advertising
  • Lauren Zweifler - Senior Vice President, Insights and Measurement, Vertical Sales Solutions, NBCUniversal
more

Lauren presents a new research approach for a Pharmaceutical client who wanted to understand the value of Spanish Language TV (SLTV) in their campaign. Research was measured from the first ad exposure to 390 days outs based on the 26 week campaign over 9 months as well as the category typical of multiple purchases with recurring need for medication (chronic). Additional insights were provided to illustrate the benefit of SLTV networks over other networks in the mix to drive sales.

Lauren will cover:
·   SLTV in the Media Mix generate higher conversion to RX BRAND vs. English Language TV (ELTV)
·   Conversion to RX BRAND happen faster with SLTV in the Media mix vs. ELTV
·   SLTV in the Media Mix drive Incremental revenue for RX BRAND
·   How Telemundo provides a more efficient Media Buy for RX BRAND

2:20pm - 3:00pm 40 mins
Track 1: Monetization & Distribution
Inside OTT: A Look at Audience and Viewing Behaviors
  • Dan Robbins - Head of Ad Research, Roku Inc.
more
2:20pm - 3:00pm 40 mins
Track 2: Content & Context
TOGETHER-ISH: HOW THE AMERICAN FAMILY CONNECTS THROUGH CONTENT
  • Lyndsey Albertson - Director, Sales Research, Disney | ABC
  • Marc Normand - Vice President, AdSales Research, Disney | ABC
more

Disney|ABC Television understands that the 21st Century American Family is no longer one-size fits all, which impacts how networks and advertisers effectively reach and speak to key audiences. In this insights report, Disney|ABC expands the definition of family, unearthing the differences in video viewing habits and brand affinities among all types of family structures including nuclear, couple-only households, boomerang families, individuals living solo, and more.

2:20pm - 3:00pm 40 mins
Track 3: Future Tech
Probing for Progress: The Evolution of Need-States as a Viewer Engagement Metric
  • Thomas Grayman - VP, Content Innovation & Analytics, Viacom
  • Tommy Cheng - VP, Ipsos Connect
more

Session details soon to come.



3:00pm - 3:15pm 15 mins
Networking Break
3:15pm - 4:15pm 60 mins
PANEL DISCUSSION A State of the Union for the Media Insights Community
  • Tom Ziangas - SVP, Research, AMC Networks Inc.
  • Artie Bulgrin - former SVP Global Research+Analytics, ESPN
  • Julya Fridman - VP Programming Data Analytics, Charter Communications
  • Dan Robbins - Head of Ad Research, Roku Inc.
  • David Poltrack - Chief Research Officer & President, CBS Corp & CBS Vision
  • Kelly Abcarian - Senior Vice President, Product Leadership, Nielsen
  • Moderator Dr. Duane Varan - Chief Executive Officer, MediaScience
more

This panel provides an overview of the current state of the media insights community, with particular focus on the challenges and opportunities impacting researchers. Specific attention will be paid to the rise of big data with discussion of the skills necessary among media insight executives to best capitalize on the new research opportunities.


4:15pm - 5:15pm 60 mins
Media Legend Award, Roast and Champagne Toast: Sponsored by MediaScience
  • Guest of Honor Artie Bulgrin - former SVP Global Research+Analytics, ESPN
more
5:15pm - 6:15pm 60 mins
Cocktail Reception: Sponsored by A+E Networks & Screen Engine/ASI
more