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Colleen Mendez
Head of Research & Insights at Fremantle

Profile

Colleen Mendez heads up the U.S. Research & Insights function at Fremantle, one of the strongest forces in global entertainment production. She manages survey design and programming, consumer sampling, focus group moderation, and analysis for a diverse group of departments including programming, development, brand management, digital, and commercial operations. Prior to her 10+ year career in television research, she earned a Bachelor of Arts in English Writing from Loyola University in New Orleans.

Agenda Sessions

  • Drawing the Complete Picture: An American Idol Case Study

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