Track 3: Innovations in Media
Insights or Insanity in The Age of Complexity
Insights or Insanity in The Age of Complexity James Petretti, SVP, U.S. Research & Analytics, Sony Pictures Television As a studio that produces and distributes all kinds of programming, for all kinds of viewing platforms, Sony Pictures Television's mission is: to provide great content everywhere. But with more to watch and more ways to watch it than ever before, today's television landscape is becoming increasingly more complex and difficult to navigate. This new viewing paradigm is creating both tremendous challenges and opportunities. More and more, program brands are being shared across different, overlapping platforms - are they cannibalistic or complementary? What's the relationship between the audiences? How does all this exposure impact programs? What are the implications for current series' linear window, its long tail value and its overall program brand? Hear audience and program insights we use to address these questions.