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Sandy Padula is senior vice president of research and consumer insight for TBS and TNT, divisions of Turner. A long-time veteran of the company, Padula is responsible for overseeing research, consumer insight and content strategy for the networks' programming, digital and cross-platform priorities.
Within this leadership position, Padula is committed to driving innovation across the research division and leveraging new insights to inform programming, marketing and ad sales strategy. Most recently, she spearheaded the company’s efforts to explore the business value of fandom to help shape how TBS and TNT evaluate pilots and market to a fan-driven community, as well as how sales builds custom brand campaigns that enable advertisers to engage with the fans of our networks in a meaningful way.