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SVP, Research at AMC Networks Inc.
As Senior Vice President of Research & Insights, Tom plays an integral role in the ongoing development for the popular and award-winning brands of AMC Networks Inc. by identifying, securing and analyzing all relevant research, including programming and ad sales/sponsorship research. Tom’s efforts are central to helping the networks strategize future growth across all content platforms; develop market and brand positioning; establish each network effectively in national and local marketplaces for ad sales/sponsorship and distribution; build powerful programming and scheduling strategies.
A research industry veteran, Tom joined AMC Networks in 2009 from Nielsen Media Research, where he held various posts during his 19-year tenure. His last post at Nielsen was senior vice president of Nielsen Expanded Media Services. In that role, he helped clients assess the value of their brands and sponsorships by tracking TV viewership, advertiser spending, consumer behavior and attitudes and consumer loyalty/product purchasing.
Prior to Nielsen Media Research, Tom worked at The Family Channel (now ABC Family) for four years. At The Family Channel, he served as a manager of sales development and before that in their ad sales research department. Tom worked with agencies and their advertisers and was responsible for all ratings estimates for the network.
Tom began his career in 1986 working in the Nielsen Homevideo Index (NHI) research department, servicing cable network accounts such as ESPN, Lifetime and MTV Networks. During his tenure at NHI, he spearheaded a number of key initiatives. As their CONCAM lead, he worked with cable network research leaders to map out the C3 initiative, incorporating their client feedback to implement a solution that would reflect the most accurate measurement for cable data.
Tom Ziangas earned his Bachelor of Science degree in marketing from St. John’s University in New York. He is a member of the, Advertising Research Foundation(ARF), Media Ratings Council (MRC) Cable & Telecommunications Association for Marketing (CTAM), the International Radio and Television Society (IRTS) and Council for Research Excellence (CRE) and is currently the Chairman of NMI (National Measurement & Insights) formerly CONCAM