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Key Sessions

Amber Case

KEYNOTE: Virtual Reality and Its Implication for the New Retail Experience

Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society

Oct 30
Show Filter
09:00 - 09:30

Registration Opens

09:30 - 09:45

Recap & Welcome from Chair

09:45 - 10:30

KEYNOTE: Virtual Reality and Its Implication for the New Retail Experience

Amber Case studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. In this session Case examines how this interaction is transforming and molding the new retail experience and discusses the implications for the future of retail from this lens.

  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society
more
10:30 - 11:00

Networking Break

Showing of Streams
12:30 - 13:30

Lunch

Showing of Streams
15:00 - 15:30

Networking Break

15:30 - 16:45

Future of Series

Future Store:  The path to purchase is no longer linear 

The shopper journey is no longer confined to the physical store. The opportunity and the challenge for retailers and FMCG is to create an experience that aligns with shopper needs, behaviors and missions to move seamlessly between both online and in-store worlds.  

Future of Tech: Empower customers with innovative technology along the path to purchase 

Explore new technology that aligns with your business model and shopper behaviors to design a successful tech-driven retail strategy.  Discuss how to leverage technology across channels to gain single source data on shoppers to create personalized experiences. Review emerging technologies bursting onto the scene and which are the best investment to future-proof your omnichannel strategy.  

Future Shopper: Explore how evolving shopper needs and expectations continue to transform retail 

Convenience, price, quality, missions and transparency are factors that continue to shape the shopper of the future. Is the retail environment meeting needs and shopper expectations? Learn how to make the store experience more compelling and more exciting. Discuss ways to make the shopper feel like they made the right decision with their store choice. 

more
16:45 - 17:00

Recap and Closing

17:00 - 17:05
Cocktail Reception

Cocktail Reception

09:00 - 09:30 30 mins
Registration Opens
09:30 - 09:45 15 mins
Recap & Welcome from Chair
09:45 - 10:30 45 mins
KEYNOTE: Virtual Reality and Its Implication for the New Retail Experience
  • Amber Case - Cyborg Anthropologist and Author, Calm Technology: Designing for the Next Generation of Devices, and Harvard Berkman Klein Center of Internet and Society
more

Amber Case studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds. In this session Case examines how this interaction is transforming and molding the new retail experience and discusses the implications for the future of retail from this lens.

10:30 - 11:00 30 mins
Networking Break
11:00 - 11:45 45 mins
Track 1: Big Data & Behavioral Science
Consumers Do Not Think in Silos, So Neither Should We…
  • Anna-Sterre Mees - Senior Global Consumer & Market Intelligence Lead, Philips
more

Make it relevant, stop selling a product, start being the solution by becoming part of her daily life. It is vital to understand how personalization is changing the landscape and requires a seamless hybrid online and offline experience. Here is where we not only have to bridge CDJ steps but also but also connect siloed company departments and countries in our end-to-end proposition development. 

I will take you on a journey on how to unlock the ‘moments of truth’ and convert potential consumers to shoppers, users and endorsers by building intelligence bridges within the company. 

11:00 - 11:45 45 mins
Track 2: Omni Path to Purchase – Where Digital Meets Physical
How to Build Happy, Long-Term Relationships with Shoppers?
  • Luis Fernandes - Global Customer and Shopper Director, Campofrio Food Group
more

A detailed explanation on how one of most traditional and strongest Spanish brands, strategically changed its positioning and communication, from a product based approach, to an emotional & differentiating connection with shoppers. During this presentation, we’ll guide the audience through the process followed all along the path to purchase, from the opportunity detected, to the in-store activation strategy followed, including the key results achieved with this 360º plan.

11:45 - 12:30 45 mins
Track 1: Big Data & Behavioral Science
Shopper Is the King. Science and Practice Behind Marketing to a Shopper.
  • Gurgen Melkonyan - Head of Shopper Marketing & Category Management, Unilever
more

The brand work. The first part of the presentation is aimed at getting an insight into how shoppers think and what drives their choice nowadays.  

Path to purchase. Do consumers and shoppers converge at all times? In order to answer this, we will then walk along the current path to purchase from being a consumer to finishing off as a shopper in an online or a bricks and mortar store.  

Shopper marketing. How to win hearts and cards of contemporary, highly demanding shoppers? Finally, practical tools and tricks of marketing to shoppers successfully will be brought forward and explained in detail. 

11:45 - 12:30 45 mins
Track 2: Omni Path to Purchase – Where Digital Meets Physical
Want to get Involved?
more

Contact Sarah Scarry at Sarah.C.Scarry@knect365.com

12:30 - 13:30 60 mins
Lunch
13:30 - 14:15 45 mins
Track 1: Big Data & Behavioral Science
How Red Bull Identified Key Shopper Growth Segments to Optimize Need-State Based Behavioral Segments in Retail Across Channels
  • Laura-Lynn Freck - Senior Manager, Shopper Insights, Red Bull
more

Red Bull undertook an extensive shopper segmentation project in 2017/2018 that sought to understand shopper behaviors, attitudes, motivations and preferences related to their purchasing of beverages for energy needs in order to identify actionable shopper segments across the retail landscape. Shoppers were profiled on need states and usage occasions for beverages providing energy and then surveyed in-depth to understand key path-to-purchase behaviors related to store choice, channel preferences, and in-store purchase patterns. Segments were identified based on economic potential and capturability. Resulting insights have informed ongoing channel role and strategy initiatives and are being leveraged with retail partners to drive differentiated in-store executions.

13:30 - 14:15 45 mins
Track 2: Omni Path to Purchase – Where Digital Meets Physical
Optimising the digital path to purchase in FMCG
  • Charlie Clinton - Digital and Social Manager, Bel UK Limited
more

Over the last few years I have often heard two competing narratives. One of them says “Digital is here, Online Grocery is here  - we need to evolve, we need to spend money”.  The second one says “What’s the point of the website? What’s the point of Search? Email? Reviews?”.  To my mind, the second one is part of the solution to the first, and yet many FMCG businesses don’t invest as heavily as they might in these “non traditional” marketing efforts.  At Bel UK – we’ve put together a cross functional team drawing on Digital marketing, Sales, Category and Trade Marketing expertise to drive the agenda forward and work to optimise the digital path to purchase in whatever form that takes.

14:15 - 15:00 45 mins
Track 1: Big Data & Behavioral Science
Want to get Involved?
more

Contact Sarah Scarry at Sarah.C.Scarry@knect365.com

14:15 - 15:00 45 mins
Track 2: Omni Path to Purchase – Where Digital Meets Physical
Conversational Commerce; The Good, The Bad & The Ugly
  • Ulrich Boulon - Former UX Designer, Burberry
  • Oliver Kumawu - Customer Loyalty, Burberry
more

Gone are the days when brands can sit back comfortably waiting for their customers to come to them. Loyalty appears more fickle than ever before and brands are increasingly being challenged to look for more exciting ways to engage customers where they are. This session is filled with real and practical use cases of successes, failings and suggestions. Among other questions, we will explore: What is conversational commerce? Who’s doing it well? And who’s not doing it so well?

15:00 - 15:30 30 mins
Networking Break
15:30 - 16:45 75 mins
Future of Series
more

Future Store:  The path to purchase is no longer linear 

The shopper journey is no longer confined to the physical store. The opportunity and the challenge for retailers and FMCG is to create an experience that aligns with shopper needs, behaviors and missions to move seamlessly between both online and in-store worlds.  

Future of Tech: Empower customers with innovative technology along the path to purchase 

Explore new technology that aligns with your business model and shopper behaviors to design a successful tech-driven retail strategy.  Discuss how to leverage technology across channels to gain single source data on shoppers to create personalized experiences. Review emerging technologies bursting onto the scene and which are the best investment to future-proof your omnichannel strategy.  

Future Shopper: Explore how evolving shopper needs and expectations continue to transform retail 

Convenience, price, quality, missions and transparency are factors that continue to shape the shopper of the future. Is the retail environment meeting needs and shopper expectations? Learn how to make the store experience more compelling and more exciting. Discuss ways to make the shopper feel like they made the right decision with their store choice. 

16:45 - 17:00 15 mins
Recap and Closing
17:00 - 17:05 5 mins
Cocktail Reception