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Why the Future Begins: Thinking Beyond Shopping Everywhere to Create Tomorrow
When the Future Begins
Space Wars: Using Range & Assortment Strategically, In A World Of Zero Growth And Category Blurring, To Prosper
The Changing Face of Grocery Retail
We live in a digilogue world of fast-walking feminized urbanistas, O2O-revolutions and bungy-trends*. It is easy to miss the forest for all the trees swishing by on our swift journey forward. In this presentation, Swedish trendspotter and futurologist will help you to zoom out to gain a new perspective on changes in our industry and beyond. More importantly, he will give you a toolkit to create the future, not just adapt to the current trend landscape.
* Digilogue = The blend of digital and analogue fast-walking = a German study recently showed how people in urbanizing environments have faster walking speeds than people living outside cities feminized = we live in a world where women, not men, increasingly control everything according to The Economist’s survey in 2015.
urbanistas = the feminized city-dweller o2o = online to offline, Where the mobile acts as a remote control for the real world. (Uber or Amazon Dash, for example) Bungy-trends = trends that are nowhere, then everywhere. Then nowhere again, like fidget spinners or Pokemon Go.
Too long our shared mentality of the ‘fear of loss of shelf space’ and ‘one-in-one out’ lens has meant that we approach range & assortment in a tactical manner, to which we are missing real opportunities to grow categories.
Key Areas of discussion
Why most shelves are so 2012 not 2022
How it can be used to grow categories by ensuring Mental Availability and Physical availability are brought into line
Learn how Physical Availability needs to be treated strategically
What are the winning tactics for implementation
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Justin will provide his particular insight into the change that has engulfed the UK Grocery market – seen by many as the bell-weather of change seen around the world (drawing on his 10 years as CEO of Sainsbury). He will challenge many of the widely held views on the so called ‘death of the weekly grocery shop’, the impact of technology and the internet and the ethical challenges throughout the supply chain.
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