Day 2Tuesday, 30 October 2018

08:30 - 09:00

Registration Opens

09:00 - 09:15

Recap & Welcome from Chair

09:15 - 09:45

KEYNOTE: Amsterdam in the Digital Age: How Technology is Changing Our Cities

09:45 - 10:00

Q&A with Amsterdam’s Chief Technology Officer, Ger Baron

10:00 - 10:45

KEYNOTE: Perform or Perish

Henry Mason - Author of Trend-Driven Innovation, Global Speaker, and Award-winning Social Entrepreneur, TrendWatching

10:45 - 11:15

Networking Break

11:15 - 11:45

How John Lewis is Blending the Physical and Digital Space by Redefining the Role of The Department Store

11:45 - 12:15

Convergence of Retail and Digital Shopping Worlds

12:15 - 12:45

Shopper Is the King. Science and Practice Behind Marketing to a Shopper.

Gurgen Melkonyan - Head of Shopper Marketing & Category Management, Unilever

12:45 - 13:45

Lunch

13:45 - 14:15

How Red Bull Identified Key Shopper Growth Segments to Optimize Need-State Based Behavioral Segments in Retail Across Channels

14:15 - 14:45

Optimising the digital path to purchase in FMCG

14:45 - 15:15

How To Integrate A Digital PoS into Omnichannel

15:15 - 15:30

Afternoon Networking Break

15:30 - 17:30

Tour & Tasting: The Heineken Experience- The Home of Heineken

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