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Key Sessions

Magnus Lindkvist

Why the Future Begins: Thinking Beyond Shopping Everywhere to Create Tomorrow

When the Future Begins

Hayley Ward

Retail Foresight, Trends & Technology

Marks & Spencer

Justin King

The Changing Face of Grocery Retail

Sainsbury's

09:00 10:00 (60 mins)

Main agenda

Why the Future Begins: Thinking Beyond Shopping Everywhere to Create Tomorrow

We live in a digilogue world of fast-walking feminized urbanistas, O2O-revolutions and bungy-trends*. It is easy to miss the forest for all the trees swishing by on our swift journey forward. In this presentation, Swedish trendspotter and futurologist will help you to zoom out to gain a new perspective on changes in our industry and beyond. More importantly, he will give you a toolkit to create the future, not just adapt to the current trend landscape.

 * Digilogue = The blend of digital and analogue fast-walking = a German study recently showed how people in urbanizing environments have faster walking speeds than people living outside cities feminized = we live in a world where women, not men, increasingly control everything according to The Economist’s survey in 2015. 

urbanistas = the feminized city-dweller o2o = online to offline, Where the mobile acts as a remote control for the real world. (Uber or Amazon Dash, for example) Bungy-trends = trends that are nowhere, then everywhere. Then nowhere again, like fidget spinners or Pokemon Go.

  • Magnus Lindkvist - Trendspotting Futurologist and Author, When the Future Begins

10:00 10:30 (30 mins)

Main agenda

Networking Break & Meet & Greet with Magnus Lindkvist

  • Magnus Lindkvist - Trendspotting Futurologist and Author, When the Future Begins

11:15 12:00 (45 mins)

Main agenda

Space Wars: Using Range & Assortment Strategically, In A World Of Zero Growth And Category Blurring, To Prosper

Too long our shared mentality of the ‘fear of loss of shelf space’ and ‘one-in-one out’ lens has meant that we approach range & assortment in a tactical manner, to which we are missing real opportunities to grow categories.

Key Areas of discussion

Why most shelves are so 2012 not 2022

How it can be used to grow categories by ensuring Mental Availability and Physical availability are brought into line

Learn how Physical Availability needs to be treated strategically

What are the winning tactics for implementation

  • Richard Tolley - Group Client Director, Practice Lead Category & Analytics, Kantar Retail

12:00 13:00 (60 mins)

Main agenda

Lunch

13:00 13:45 (45 mins)

Main agenda

The Changing Face of Grocery Retail

Justin will provide his particular insight into the change that has engulfed the UK Grocery market – seen by many as the bell-weather of change seen around the world (drawing on his 10 years as CEO of Sainsbury). He will challenge many of the widely held views on the so called ‘death of the weekly grocery shop’, the impact of technology and the internet and the ethical challenges throughout the supply chain.

  • Justin King - former CEO, Sainsbury's

13:45 14:30 (45 mins)

Main agenda

Meet & Greet with Justin King

  • Justin King - former CEO, Sainsbury's

13:45 14:30 (45 mins)

Main agenda

Networking Break

14:30 15:10 (40 mins)

Track 1: Strategic Shopper Insights

Demystify Your Merchandising Strategy Using Objective Data to Better Engage Retailers

Session details soon to come.

  • Chris Adkins - UK Program Director, Shopper Intelligence

15:15 15:55 (40 mins)

Track 1: Strategic Shopper Insights

Shopper Centric Retail Innovations: Turning Insights into Action

In this session, we will share how in LEGO we have shoppers and consumers at the center of our retail experiences and how we have them at the center when developing new retail innovations, and how we leverage our insights to create compelling shopping experiences at our online and physical stores; including a case study.

  • Martin Urrutia - Head of Retail Innovation, The LEGO Group
  • Cindy Chu - Global Shopper Insight Manager, The LEGO Group

16:00 16:30 (30 mins)

Main agenda

Networking Break

16:30 17:10 (40 mins)

Track 1: Strategic Shopper Insights

Customer Insight as a Base for Company Transformation

Makro CZ started to lose its clear positioning in the market. Customer insight became an essential part/ base stone for organization transformation. The company had been transformed from a typical trading one to customer centric – starting with a new organization structure, continuing by building a new distribution center, store remodeling in “temple of food” etc. All in the direction”, close to our customers.

  • Lenka Hanackova - Head of Market & Consumer Intelligence, Makro Czech Republic

17:15 17:55 (40 mins)

Track 1: Strategic Shopper Insights

Capitalizing on Blurring Categories

Consumer and shopper demands are changing rapidly. This case study covers how Coca-Cola Germany accelerated a young water brand (ViO), through diversification. From insights to execution ViO managed to revitalize existing segments.

  • Christian Vilgaard Thomsen - Senior Business Development Manager, The Coca-Cola Company

14:30 15:10 (40 mins)

Track 2: New Rules of Engagement at Retail

Z Generation - New Approach to Food in an On/Off Connected Global World

Z Generation is the first generation to be truly digital from birth, and 100% global. At the same time, they have very different eating behaviours and attitudes towards food and health, then their parents or elder brothers and sisters. Currently they are driving profound changes and new approaches in a connected global world. Mr. Quirze Salomo, Founder and President of Nostrum, recognized as one of the hottest food concepts in Europe, will explain how this generation is changing the food industry in Europe, and the importance of technology when reaching our potential customers, or what Nostrum calls FANs.

  • Quirze Salomó - Founder & President, Nostrum

15:15 15:55 (40 mins)

Track 2: New Rules of Engagement at Retail

Share Your Story

If you would like to speak during this session, please contact Morgan Johnson at Morgan.Johnson@KNect365.com.

16:00 16:30 (30 mins)

Main agenda

Networking Break

16:30 17:10 (40 mins)

Track 2: New Rules of Engagement at Retail

Friesland Campina’s Friso Omni-Shopper Strategy in China and Lessons Learned

Friso by FC has consistently been the # 1 Infant Nutrition brand in B2C eCommerce in China since its start in 2012. Its key success factors have included: cross channel strategy, strong analytics backbone, early strategic JBPs, test and optimise culture. In this session learn how Friesland Campina positioned a whole new strategy for Friso in china. Based on the current B2B reality in China, this case study showcases multiple predictions and forecasts on the future reality in Europe.

  • Lies Ellison – Davis - Managing Director Global eCommerce BU, Friesland Campina

17:15 17:55 (40 mins)

Track 2: New Rules of Engagement at Retail

This session will be presented by: SKIM

Session and Speaker details soon to come.

18:00 19:00 (60 mins)

Main agenda

Cocktail Reception