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Key Sessions

Magnus Lindkvist

Why the Future Begins: Thinking Beyond Shopping Everywhere to Create Tomorrow

When the Future Begins

Richard Tolley

Space Wars: Using Range & Assortment Strategically, In A World Of Zero Growth And Category Blurring, To Prosper

Kantar Retail

Justin King

The Changing Face of Grocery Retail

Sainsbury's

08:00 - 08:45 45 mins
Main agenda
Registration & Coffee
08:45 - 09:00 15 mins
Main agenda
Opening Remarks from Chair Martyn Hill
  • Martyn Hill - Business Development Director, Firefish
more
09:00 - 10:00 60 mins
Main agenda
Why the Future Begins: Thinking Beyond Shopping Everywhere to Create Tomorrow
  • Magnus Lindkvist - Trendspotting Futurologist and Author, When the Future Begins
more

We live in a digilogue world of fast-walking feminized urbanistas, O2O-revolutions and bungy-trends*. It is easy to miss the forest for all the trees swishing by on our swift journey forward. In this presentation, Swedish trendspotter and futurologist will help you to zoom out to gain a new perspective on changes in our industry and beyond. More importantly, he will give you a toolkit to create the future, not just adapt to the current trend landscape.

 * Digilogue = The blend of digital and analogue fast-walking = a German study recently showed how people in urbanizing environments have faster walking speeds than people living outside cities feminized = we live in a world where women, not men, increasingly control everything according to The Economist’s survey in 2015. 

urbanistas = the feminized city-dweller o2o = online to offline, Where the mobile acts as a remote control for the real world. (Uber or Amazon Dash, for example) Bungy-trends = trends that are nowhere, then everywhere. Then nowhere again, like fidget spinners or Pokemon Go.

10:00 - 10:30 30 mins
Main agenda
Networking Break & Meet & Greet with Magnus Lindkvist
  • Magnus Lindkvist - Trendspotting Futurologist and Author, When the Future Begins
more
10:30 - 11:15 45 mins
Main agenda
Space Wars: Using Range & Assortment Strategically, In A World Of Zero Growth And Category Blurring, To Prosper
  • Richard Tolley - Group Client Director, Practice Lead Category & Analytics, Kantar Retail
more

Too long our shared mentality of the ‘fear of loss of shelf space’ and ‘one-in-one out’ lens has meant that we approach range & assortment in a tactical manner, to which we are missing real opportunities to grow categories.

Key Areas of discussion

Why most shelves are so 2012 not 2022

How it can be used to grow categories by ensuring Mental Availability and Physical availability are brought into line

Learn how Physical Availability needs to be treated strategically

What are the winning tactics for implementation

11:15 - 11:55 40 mins
Main agenda
Shopper Centric Retail Innovations: Turning Insights into Action
  • Martin Urrutia - Head of Retail Innovation, The LEGO Group
  • Cindy Chu - Global Shopper Insight Manager, The LEGO Group
more

In this session, we will share how in LEGO we have shoppers and consumers at the center of our retail experiences and how we have them at the center when developing new retail innovations, and how we leverage our insights to create compelling shopping experiences at our online and physical stores; including a case study.

12:00 - 13:00 60 mins
Main agenda
Lunch at Hotel Restaurant - La Terraza
13:00 - 13:45 45 mins
Main agenda
The Changing Face of Grocery Retail
  • Justin King - former CEO, Sainsbury's
more

Justin will provide his particular insight into the change that has engulfed the UK Grocery market – seen by many as the bell-weather of change seen around the world (drawing on his 10 years as CEO of Sainsbury). He will challenge many of the widely held views on the so called ‘death of the weekly grocery shop’, the impact of technology and the internet and the ethical challenges throughout the supply chain.

13:45 - 14:25 40 mins
Main agenda
Demystify Your Merchandising Strategy Using Objective Data to Better Engage Retailers
  • Chris Adkins - UK Program Director, Shopper Intelligence
more

Session details soon to come.

14:30 - 15:15 45 mins
Main agenda
Networking Break
15:00 - 15:45 45 mins
Main agenda
Mobile Ready Hero Images: Optimising Content for Mobile for Faster, Easier Online Shopping
  • Patricia Dominguez - Research Manager, SKIM
  • Oliver Bradley - Global eCommerce Experience Design Director, Unilever
more

Mobile penetration and ecommerce is growing by the minute, and our phones and mobile devices have become indispensable, so brands and retailers alike need to think mobile first. How to win online where shoppers fast vertical scroll on mobile & tablet and don’t want to be forced to slow down to read descriptions? Hero Images are optimised visuals that more effectively convert shoppers and improve the overall online shopping experience, especially in smaller screen devices as they clearly show brand, format, variant and size for quick recognition.

In this session, we will share how Hero Images were optimised with actionable research and are now becoming a GS1 industry standard for retailers and CPG manufacturers.

15:45 - 16:15 30 mins
Main agenda
Friesland Campina’s Friso Omni-Shopper Strategy in China and Lessons Learned
  • Paulo Atienza - Regional Head of eCommerce,, Friesland Campina
more
16:30 - 17:10 40 mins
Main agenda
Capitalizing on Blurring Categories
  • Christian Vilgaard Thomsen - Senior Business Development Manager, The Coca-Cola Company
more

Consumer and shopper demands are changing rapidly. This case study covers how Coca-Cola Germany accelerated a young water brand (ViO), through diversification. From insights to execution ViO managed to revitalize existing segments.

17:15 - 17:45 30 mins
Main agenda
Closing Remarks from Chair Martyn Hill
  • Martyn Hill - Business Development Director, Firefish
more
17:30 - 18:30 60 mins
Main agenda
Cocktail Reception