Julian Highley Head of Insight Delivery at Marks & Spencer

Retailers have an unprecedented amount of data available to them both big and small: customer transactions, web browsing, cx program tracking, competitor information through search terms and web scrapping, general search, weather, economic indicators - the list goes on. But, how do you take all of this information and make better business decisions as a result rather than drowning in the data lake? Julian Highley will be discussing how Marks and Spencer have approached creating a data network that enables the company to understand what impacts revenue and direct investments with confidence.