Track 2: New Rules of Engagement at Retail
Z Generation - New Approach to Food in an On/Off Connected Global World
Z Generation is the first generation to be truly digital from birth, and 100% global. At the same time, they have very different eating behaviours and attitudes towards food and health, then their parents or elder brothers and sisters. Currently they are driving profound changes and new approaches in a connected global world. Mr. Quirze Salomo, Founder and President of Nostrum, recognized as one of the hottest food concepts in Europe, will explain how this generation is changing the food industry in Europe, and the importance of technology when reaching our potential customers, or what Nostrum calls FANs.