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June 20-22, 2017
Hyatt Regency Minneapolis,

Retail's Been Disrupted. Prepare Yourself for the Era of Shopping Everywhere

OmniShopper brings together a perfect balance of brands & retailers to reveal the latest insights and activation strategies you need to compete in this new age of retail.

It's time to throw out the traditional shopper "rule book" out the window. Hear from those who've mastered end-to-end omnichannel strategies to deliver seamless shopper experiences.

OmniShopper 2017, Uniting Shopper Insights, Shopper Marketing & Category

Shopper Insights

As the researcher function continues to evolve, there are number of organizational models to source, mine, and activate insights. Identifying and defining consumer, shopper and customer insights functions in your organization will help focus the research, ensure improved operational efficiency and lead to synthesizing key insights and translating into omni-channel activations.

Join your peers to create a holistic view of the shopper and the consumer to increase brand profitability and create life-long loyalty.

Shopper Marketing

Shopper Marketers are behavior designers – creating irresistible brand touchpoints, messaging and point-of-purchase triggers to grow basket size. To convert shoppers into buyers, you must focus on who the shopper is and what is important to them by occasion and within each channel to create tailored experiences. 

Join the industry to learn effective shopper marketing programs, winning collaboration partnerships, and strategic activations that will win the hearts, minds and wallets of today’s shopper. 

Category Management & Sales

Millions of shoppers enter stores each day, so how can your brand stand out in a crowded category? As Manufacturers and Retailers are adopting customer-first thinking, discover new ways to tailor assortment, pricing, merchandising, and communication to better address the needs of target consumer segments, emerging shopper types, and specific missions for retailers.

Join your peers to learn how to innovate the shelf so your category provides the right solution for the right shopper at the right time.

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