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Key Sessions

Peter Horst

KEYNOTE: Marketing in the Trump Age: New Rules for a New Reality

The Hershey Company

Kelley Styring

KEYNOTE: Winning in Her Purse: How the Rise of Technology has Caused Far-Reaching Disruption Even in the Most Ubiquitous Fashion and Life Accessory

InsightFarm

8:30 am 9:30 am (60 mins)

Main agenda

Registration & Morning Coffee

9 am 9:15 am (15 mins)

Main agenda

Welcome & Chairman Remarks

9:15 am 10 am (45 mins)

Main agenda

KEYNOTE: Marketing in the Trump Age: New Rules for a New Reality

Acknowledging a new reality where by consumers will seek and gravitate towards authenticity in ever greater ways, and brands will more than ever need to lean in with their values—whatever they are—and can less easily do business as usual without providing some sense of what they stand for and where their heart is. 

Key points include:

• Need for explicit and thoughtful data strategy that governs what you will and won’t do with it

• Leveraging new tools and opportunities to understand the consumer


  • Peter Horst - Former Chief Marketing Officer, The Hershey Company

10 am 10:40 am (40 mins)

Main agenda

KEYNOTE PANEL: Shaping the Future of Retail with Science, Technology and Consumers

Science, technology and consumers are constantly evolving – and at an unthinkable rate. These external forces combined with increasing internal demands, will continue to shape business around the world. But as the industry adjusts to these radical shifts, new opportunities are born. As an industry, let’s face the uncertainty together and create a new path forward. While there is no crystal ball, this panel brings together leaders in the fields of retail, CPG, and media to help shape the future of retail.





  • Lakshmi Venkataramani - Senior Director, Customer Insights and Analytics, Walmart eCommerce
  • J Lynn Martinez - Vice President & Team Lead Kroger, Dr Pepper Snapple Group
  • Duane Varan - Chief Executive Officer, MediaScience

10:45 am 11:15 am (30 mins)

Main agenda

Networking Break

11:15 am 12 pm (45 mins)

Main agenda

KEYNOTE: Winning in Her Purse: How the Rise of Technology has Caused Far-Reaching Disruption Even in the Most Ubiquitous Fashion and Life Accessory

The humble handbag: For decades, it’s been a key link between the home, where consumer needs occur, and the marketplace, where those needs are fulfilled. In 2007, Kelley Styring of InsightFarm made headlines world wide with her pioneering look into the contents and context of women’s purses. Now, she’s debuting new insights from the 2017 Second Edition of her groundbreaking study, In Your Purse: Archaeology of the American Handbag. While she still found many things you’d expect, and a few surprises, she discovered that the rise of technology has caused far-reaching changes even in this most ubiquitous fashion and life accessory. And, there are billions of dollars in opportunities for brands willing to look for them, hiding out in her purse.

  • Kelley Styring - Principal, InsightFarm

12:30 pm 1:30 pm (60 mins)

Main agenda

Lunch

1:30 pm 1:40 pm (10 mins)

Track 1: Shopper Marketing Activations

Track Chair Welcome

1:40 pm 2:20 pm (40 mins)

Track 1: Shopper Marketing Activations

Improving Shoppability in an Omnichannel World

Consumer goods manufacturers and retailers are challenged to grow their businesses in the context of emerging technologies, customer heterogeneity, and aggressive competition. In today’s omnichannel world, firms have many options for connecting with shoppers, but limited guidance on how to optimize the customer experience. Hear findings of recent quantitative and qualitative research relating the characteristics of shopping environments to consumers' perceptions of shoppability, purchase likelihood, and brand loyalty.

  • Raymond Burke - E.W. Kelley Professor of Business Administration and Director of Customer Interface Laboratory , Kelley School of Business, Indiana University

2:20 pm 3 pm (40 mins)

Track 1: Shopper Marketing Activations

Discover Deeper Shopper Insights with Virtual Reality

Discover deeper shopper insights to quickly develop retail concepts, eliminate losing executions while mitigating investment risk, and ultimately get to market faster and more effectively. Rich discusses strategies to synthesize behavioral and attitudinal data faster and more affordably through VR simulations with real shoppers—allowing for actionable, real world behavior for depth, value and precision.








  • Rich Scamehorn - Chief Research Officer, InContext Solutions

3:40 pm 4:20 pm (40 mins)

Track 1: Shopper Marketing Activations

Shopper Marketing Activations: Marketing & Merchandising

There is a sweet spot between marketing and merchandising that must be met to ensure shopper marketing activations return for both retailer and manufacturer. Finding and maximizing the sweet spot can be achieved through a commercial selling effort. Specific examples and results from the past three years will be shared.





  • J Lynn Martinez - Vice President & Team Lead Kroger, Dr Pepper Snapple Group

4:20 pm 5:09 pm (49 mins)

Track 1: Shopper Marketing Activations

Session to be delivered by: Brainjuicer

1:30 pm 1:35 pm (5 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Track Chair Welcome

1:40 pm 2:20 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Customer Experience Design: How Research and Strategy Collaborate to Build New and Differentiated Experiences

Learn how customer experience research and strategy partner together to evolve current experiences into meaningful and differentiated experiences for your customer. Customer Experience Design uses research to understand customer behaviors around the why and how they move through an experience and uncovers problems occurring throughout an experience so we know what to solve for. These solutions turn into future experiences that are differentiated and meaningful for your customers.







  • Kate Kompelien - Director of Customer Experience Research & Testing, Best Buy

2:20 pm 3 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Omnichannel Customer Analysis

Lakshmi leads a team of analytics and research professionals supporting all functions of Walmart eCommerce. She has over 12 years of experience in technology and retail and her passion is data driven decision making. Explore what you can learn from customer behavior across channels and how that helps understand how habits are formed and how to increase customer loyalty.







  • Lakshmi Venkataramani - Senior Director, Customer Insights and Analytics, Walmart eCommerce

3:40 pm 4:20 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Knowledge is Power, If You Can Find It!

Everyone in the insights field is feeling pressure to deliver insights in faster, smarter, more relevant way. At Conagra, our challenge is similar, and our organizational structure was complex and siloed. We set on an exploration to unify our disjointed syndicated and custom research into a singular knowledge management hub for all employees to access. Our platform is a centralized, self-serve knowledge management tool that utilizes intuitive technology to store, track, distribute, manage, and organize insights materials and data for key insights stakeholders. The implementation of this tool has unleashed increased productivity and efficiency as well made a substantial impacton the insights-led culture of the company.






  • Mark Hammer - COO, Bloomfire
  • Ashley Starke - Manager, Shopper Insights, Conagra Brands
  • Diana Powell - Manager, Shopper Insights, Conagra Brands

4:20 pm 5:05 pm (45 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Driving Customer Intimacy in the Age of Online Shopping

Today's consumers are never more than a few feet from a connected device. Their ability to browse, shop, and purchase — all from one device — is the norm. While we may have managed to create a more convenient shopping experience, we also turned the customer experience into a transaction. But some retailers are flipping back the switch with their online communities.

  • Rick Kelly - VP, Client Services, FUEL CYCLE

5:20 pm 6 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Get Involved!

Contact Liz Hinkis, Sponsorship Director at Elizabeth.Hinkis@KNect365.com or 646-616-7627 for more details.

1:30 pm 1:40 pm (10 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Track Chair Welcome

1:40 pm 2:20 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

This session will be presented by: Shopper Intelligence

Session details soon to come.

2:20 pm 3 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Customer Intimacy: From Aspiration to Reality

2017 has been a hard year on retail - we've already seen hundreds of traditional retailers close up shop, shutter stores, or announce new attempts to win back customers. People still want to buy things. Today, more than ever, knowing your clients is the key to an effective retail strategy. Even so, many retailers lack the necessary client feedback loops or technology. Stitch Fix is an e-commerce start-up that is built on knowing its clients so well that it can pick items for them, as a true personal stylist. This rests critically on the combination of the art and science of fashion and algorithms to bring personal styling to abroad market of consumers across the US.










  • Brad Klingenberg - Director of Data Science, Stitch Fix

4:45 pm 5:30 pm (45 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Session to be delivered by: InfoScout

Session details soon to come.

5:10 pm 5:50 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Get Involved!

Contact Liz Hinkis, Sponsorship Director at Elizabeth.Hinkis@KNect365.com or 646-616-7627 for more details.

3 pm 3:40 pm (40 mins)

Main agenda

Networking Break

5:50 pm 6:50 pm (60 mins)

Main agenda

Cocktail Reception