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Key Sessions

Peter Horst

KEYNOTE: Marketing in the Trump Age: New Rules for a New Reality

The Hershey Company

Kelley Styring

KEYNOTE: Winning in Her Purse: How the Rise of Technology has Caused Far-Reaching Disruption Even in the Most Ubiquitous Fashion and Life Accessory

InsightFarm

8:30 am 9 am (30 mins)

Main agenda

Registration & Morning Coffee

9 am 9:15 am (15 mins)

Main agenda

Welcome & Chairman Remarks

  • Peter Horst - Former Chief Marketing Officer, The Hershey Company

9:15 am 10 am (45 mins)

Main agenda

KEYNOTE: Marketing in the Trump Age: New Rules for a New Reality

Acknowledging a new reality where by consumers will seek and gravitate towards authenticity in ever greater ways, and brands will more than ever need to lean in with their values—whatever they are—and can less easily do business as usual without providing some sense of what they stand for and where their heart is. 

Key points include:

• Need for explicit and thoughtful data strategy that governs what you will and won’t do with it

• Leveraging new tools and opportunities to understand the consumer


  • Peter Horst - Former Chief Marketing Officer, The Hershey Company

10 am 10:45 am (45 mins)

Main agenda

KEYNOTE PANEL: Shaping the Future of Retail with Science, Technology and Consumers

Science, technology and consumers are constantly evolving – and at an unthinkable rate. These external forces combined with increasing internal demands, will continue to shape business around the world. But as the industry adjusts to these radical shifts, new opportunities are born. As an industry, let’s face the uncertainty together and create a new path forward. While there is no crystal ball, this panel brings together leaders in the fields of retail, CPG, and media to help shape the future of retail.





  • Lakshmi Venkataramani - Senior Director, Customer Insights and Analytics, Walmart eCommerce
  • J Lynn Martinez - Vice President & Team Lead Kroger, Dr Pepper Snapple Group
  • Brad Klingenberg - Director of Data Science, Stitch Fix
  • Moderator Peter Horst - Former Chief Marketing Officer, The Hershey Company

10:45 am 11:15 am (30 mins)

Main agenda

Networking Break

11:15 am 12 pm (45 mins)

Main agenda

KEYNOTE: Winning in Her Purse: How the Rise of Technology has Caused Far-Reaching Disruption Even in the Most Ubiquitous Fashion and Life Accessory

The humble handbag: For decades, it’s been a key link between the home, where consumer needs occur, and the marketplace, where those needs are fulfilled. In 2007, Kelley Styring of InsightFarm made headlines world wide with her pioneering look into the contents and context of women’s purses. Now, she’s debuting new insights from the 2017 Second Edition of her groundbreaking study, In Your Purse: Archaeology of the American Handbag. While she still found many things you’d expect, and a few surprises, she discovered that the rise of technology has caused far-reaching changes even in this most ubiquitous fashion and life accessory. And, there are billions of dollars in opportunities for brands willing to look for them, hiding out in her purse.

  • Kelley Styring - Principal, InsightFarm

12 pm 1:20 pm (80 mins)

Main agenda

Lunch

1:20 pm 1:30 pm (10 mins)

Track 1: Shopper Marketing Activations

Track Chair Welcome: Burke

  • Michael Laux - SVP, Client Services Manager, Burke, Inc.

1:30 pm 2:10 pm (40 mins)

Track 1: Shopper Marketing Activations

Improving Shoppability in an Omnichannel World

Consumer goods manufacturers and retailers are challenged to grow their businesses in the context of emerging technologies, customer heterogeneity, and aggressive competition. In today’s omnichannel world, firms have many options for connecting with shoppers, but limited guidance on how to optimize the customer experience. Hear findings of recent quantitative and qualitative research relating the characteristics of shopping environments to consumers' perceptions of shoppability, purchase likelihood, and brand loyalty.

  • Raymond Burke - E.W. Kelley Professor of Business Administration and Director of Customer Interface Laboratory , Kelley School of Business, Indiana University

2:15 pm 2:55 pm (40 mins)

Track 1: Shopper Marketing Activations

the Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

Learn how Nestlé is leveraging a private community of thousands of shoppers to bolster omnichannel learning, reimagine center store categories and ultimately strengthen retailer relationships. We will be covering how the latest qual, quant, mobile and behavioral tools and approaches are woven into iterative, ongoing learning streams that engage shoppers, unlock insights and increase activation.

  • Candace McCain - Shopper Insights, Nestlé USA
  • Jonathan Dore - Vice President, Consumer Insights, Maru/Matchbox

3:30 pm 4:10 pm (40 mins)

Track 1: Shopper Marketing Activations

Shopper Marketing Activations: Marketing & Merchandising

There is a sweet spot between marketing and merchandising that must be met to ensure shopper marketing activations return for both retailer and manufacturer. Finding and maximizing the sweet spot can be achieved through a commercial selling effort. Specific examples and results from the past three years will be shared.





  • J Lynn Martinez - Vice President & Team Lead Kroger, Dr Pepper Snapple Group

4:15 pm 4:55 pm (40 mins)

Track 1: Shopper Marketing Activations

Moving Power Not Stopping Power: Using Virtual Reality to Understand the Impact of In-store Activations on the System1 Shopper

Conventional thinking dictates success in the retail aisle that relies upon stopping power. Yet behavioral science has taught us that human choice is governed by the instinctive and implicit, System1, part of the brain which keeps our decision-making and purchase-decisions moving quickly and effortlessly. This session will introduce the behavioral science principles that have transformed our understanding of what drives shopper behavior, as well as showcase ground-breaking work deploying virtual reality technology to test and understand the impact of using behavioral science inspired activations at point-of-sale.

  • Alex Hunt - President, System1 Research
  • Andy Smith - Director of Consumer Insights, The Hershey Company
  • Kris Matheney - Chief Digital Officer, SciFutures

5 pm 5:40 pm (40 mins)

Track 1: Shopper Marketing Activations

A World Wide Web with Chocolate: Delivering Omnichannel Category Growth in An Impulse Category

The food industry is facing a significant challenge: how to satisfy the demand for great taste, while addressing the ever changing preferences of consumers and shoppers. This challenge is especially poignant for iconic confectionery companies like Mars Chocolate North America, which has been manufacturing beloved treats like M&M’S for 75 years. While consumers love the iconic treats they’ve grown up with, they no longer shop for them in the same way. Mars Chocolate has taken several steps to ensure they are delivering category growth they are proud of while addressing the changing needs of their shoppers along the omnichannel path to purchase.

  • Hetvi Damodhar - eCommerce Strategy and Shopper Insights Manager, Mars Chocolate North America

1:20 pm 1:30 pm (10 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Track Chair Welcome: Nepa

  • Sean Dunn - VP, Client Solutions, Nepa
  • Ali Piltan - US Regional Manager, Nepa

1:30 pm 2:10 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Collaborating to Build New and Differentiated Customer Experiences for Best Buy

Learn how customer experience research and strategy partner together to evolve current experiences into meaningful and differentiated experiences for your customer. Customer Experience Design uses research to understand customer behaviors around the why and how they move through an experience and uncovers problems occurring throughout an experience so we know what to solve for. These solutions turn into future experiences that are differentiated and meaningful for your customers.







  • Kate Kompelien - Director of Customer Experience Research & Testing, Best Buy

2:15 pm 2:55 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Omnichannel Customer Analysis

Lakshmi leads a team of analytics and research professionals supporting all functions of Walmart eCommerce. She has over 12 years of experience in technology and retail and her passion is data driven decision making. Explore what you can learn from customer behavior across channels and how that helps understand how habits are formed and how to increase customer loyalty.







  • Lakshmi Venkataramani - Senior Director, Customer Insights and Analytics, Walmart eCommerce

3:30 pm 4:10 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Knowledge is Power, If You Can Find It!

Everyone in the insights field is feeling pressure to deliver insights in faster, smarter, more relevant way. At Conagra, our challenge is similar, and our organizational structure was complex and siloed. We set on an exploration to unify our disjointed syndicated and custom research into a singular knowledge management hub for all employees to access. Our platform is a centralized, self-serve knowledge management tool that utilizes intuitive technology to store, track, distribute, manage, and organize insights materials and data for key insights stakeholders. The implementation of this tool has unleashed increased productivity and efficiency as well made a substantial impacton the insights-led culture of the company.






  • Mark Hammer - COO, Bloomfire
  • Ashley Starke - Manager, Shopper Insights, Conagra Brands
  • Diana Powell - Manager, Shopper Insights, Conagra Brands

4:15 pm 4:55 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

Customer Insights For A Changing Retail Landscape

The continued surge of online shopping and the decline of foot traffic in malls creates a challenging environment for many retailers. Join Signet Jewelers as they show you how they cultivated an online community for Kay, Jared and Zales which has enabled them to utilize customer insights across all different stages of the purchase journey to adapt to the rapidly changing retail shopper landscape.


  • Rick Kelly - VP of Product, FUEL CYCLE
  • Douglas Redgrave - Sr. Marketing Business Analyst, Signet Jewelers

5 pm 5:40 pm (40 mins)

Track 2: Leveraging Shopper Insights to Fuel Marketing and Retail

How Retail Can Benefit from Listening to Social Image Sharing: A Picture is Worth 1,000 Words

Over 3 billion images are posted to social media channels like Twitter, Facebook, and Instagram every day. This shift toward more social photo sharing provides a huge opportunity for the retail industry to better understand advertising campaign performance, audience interests and influencer identification, but only if you’re able to interpret the data from those billions of images.

Because this image-based style of communication often lacks text references, leaving images out of your social listening strategy means you’re missing out on a huge chunk of the social conversation about your brand, products, customers and competitors. Join this webinar to learn more about:

· New trends in image analysis technology

· Why social listening needs to have visual intelligence

· How retail and CPG brands are using image analysis to make important business decisions

  • Tom McGrath - Senior Product Manager, Crimson Hexagon

1:20 pm 1:30 pm (10 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Track Chair Welcome: SmartRevenue

  • Laura Hanson, PhD - Research Director, SmartRevenue

1:30 pm 2:10 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Discover Deeper Shopper Insights with Virtual Reality

Discover deeper shopper insights to quickly develop retail concepts, eliminate losing executions while mitigating investment risk, and ultimately get to market faster and more effectively. Rich discusses strategies to synthesize behavioral and attitudinal data faster and more affordably through VR simulations with real shoppers—allowing for actionable, real world behavior for depth, value and precision.

  • Rich Scamehorn - Chief Research Officer, InContext Solutions

2:15 pm 2:55 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Customer Intimacy: From Aspiration to Reality

2017 has been a hard year on retail - we've already seen hundreds of traditional retailers close up shop, shutter stores, or announce new attempts to win back customers. People still want to buy things. Today, more than ever, knowing your clients is the key to an effective retail strategy. Even so, many retailers lack the necessary client feedback loops or technology. Stitch Fix is an e-commerce start-up that is built on knowing its clients so well that it can pick items for them, as a true personal stylist. This rests critically on the combination of the art and science of fashion and algorithms to bring personal styling to abroad market of consumers across the US.










  • Brad Klingenberg - Director of Data Science, Stitch Fix

3:30 pm 4:10 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Understanding the Path to Purchase: What Digital Moments Matter?

What do you know about consumer pathways-to-purchase? As researchers, our ability to understand the key influences in the complex path-to-purchase is one of our greatest challenges. Join Luth Research for a true deep dive into how consumers are shopping in the omnichannel world. Levering passive metering technology on digital devices, combined with trigger surveys at physical stores, we follow consumers from beginning to end as they navigate to buy a car, a computer or book their travel.

Luth Research’s ZQ Intelligence technology provides extensive, unfiltered observation of consumers’ daily lives, offering accurate, detailed insight on how people are shopping in our omnichannel world. The three industries examined (auto, computer and travel) represent the archetypes of purchase decisions with varying degrees of dependence on digital vs. non-digital touchpoints. You will take away both distinct behaviors unique to these categories as well as converging insights that spark creativity for broad products and services.

  • Becky Wu, Ph.D. - Senior Executive Vice President, Luth Research
  • Candice Rab - SVP New Products, Luth Research

4:15 pm 4:55 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

Real Data: How Unilever Measures the Shift from Bricks to Clicks

The single biggest jolt in the retail industry in the last 10 years has been the of rise of e-commerce. With a plethora of options for fulfilling any number of consumer needs, people are no longer limited in their shopping choices--creating very real implications for CPG brands and retailers. In this session, we'll leverage proprietary InfoScout data to:

  • Examine changing shopping behaviors and trends across FMCG categories
  • Quantify which retailers and brands are most at risk
  • Dive deep into a Unilever case study to explore the behaviors and attitudes driving this shift in a key category
  • Analyze the reasons behind these changes and what can be done to succeed in this new retail landscape
  • Sara Austin - Category Manager of Thought Leadership, Unilever
  • Scott Johnston - VP of Services, InfoScout

5 pm 5:40 pm (40 mins)

Track 3: Data Science, Virtual Reality, Machine Learning & AI

This session is closed. Please choose Track 1 or Track 2.

3 pm 3:30 pm (30 mins)

Main agenda

Networking Break

5:45 pm 6:45 pm (60 mins)

Main agenda

Cocktail Reception