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Key Sessions

Neil Blumenthal

KEYNOTE: The Future of Consumerism: Why Flipping the Script Worked for Warby Parker

Warby Parker

Jeff Swearingen

KEYNOTE: Consolidation, Integration, Re-imagination… Change! Retailer & CPG Think Tank on Industry Transformation

PepsiCo Demand Xcelerator

Jackson Jeyanayagam

KEYNOTE: From Burritos to Thinking Outside the “BOXED”… a Journey of Disruption

Boxed

Jun 13
Show Filter
9:00am - 9:15am

Registration

More
9:15am - 9:30am
Info

Welcome & Chairman Remarks

  • Devora Rogers - VP, Account Management, Murphy Research
More
9:30am - 10:15am
Info

KEYNOTE: The Future of Consumerism: Why Flipping the Script Worked for Warby Parker

Neil Blumenthal, co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses, will share the secrets behind their success. The brand has been recognized as an innovator within the retail space, as co-CEO Neil will share insight into where he envisions the future of the brand and how they are positioning themselves for even more growth and success. He will discuss how going against the norm and flipping the script from ecommerce to brick & mortar has contributed to expansion of retail locations, world-class in-store experience and how internal culture has contributed to business growth and social change.

  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker
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10:15am - 10:45am
Info

Retail Strategy Q&A Session with Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker

As one of the most innovation companies in the world, join Warby Parker’s Neil Blumenthal for a special retail strategy session and Q&A. While the physical store is not dead, retailers must re-think the look, size and purpose of the store to serve and satisfy customer needs to drive loyalty and business value. How do retailers re-invent their physical store while continuing to strengthen their online channel?

  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker
More
10:45am - 11:15am

Networking Break

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Showing of Streams
12:30pm - 1:45pm

Lunch

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Showing of Streams
3:15pm - 3:45pm

Networking Break

More
3:45pm - 4:30pm
Info

KEYNOTE: Consolidation, Integration, Re-imagination… Change! Retailer & CPG Think Tank on Industry Transformation

We operate in arguably the most dynamic, challenging and promising time in modern retail and consumer goods history. This is truly a time when fortune favors the bold! The question is this, what will you do? Will you kneel to adversity, or leverage it to your advantage, creating distinction for your business, and ever stronger bonds with your customers. Join us to hear from industry leaders facing those same questions, and their thoughts on threading the needle of industry transformation.

  • Jeff Swearingen - SVP, PepsiCo Demand Xcelerator
More
4:30pm - 5:15pm
Info

KEYNOTE: From Burritos to Thinking Outside the “BOXED”… a Journey of Disruption

Chipotle changed the way people think about fast food. Boxed is changing the way consumers (especially younger ones) think about “club” shopping. In both instances, Marketing and data play significant roles in educating consumers on why they should care and telling the respective brand’s story, in a compelling way. Chipotle relied on beautiful animated content distributed in unique ways; Boxed combines an innovative technology experience with a feel-good story (during a time we desperately need them). Jackson will discuss how both brands approached this disruption; the pitfalls/challenges they face(d); and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.

  • Jackson Jeyanayagam - Chief Marketing Officer, Boxed
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5:15pm - 6:15pm

Cocktail Reception

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9:00am - 9:15am 15 mins
Registration
9:15am - 9:30am 15 mins
Info
Welcome & Chairman Remarks
  • Devora Rogers - VP, Account Management, Murphy Research
9:30am - 10:15am 45 mins
Info
KEYNOTE: The Future of Consumerism: Why Flipping the Script Worked for Warby Parker
  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker

Neil Blumenthal, co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses, will share the secrets behind their success. The brand has been recognized as an innovator within the retail space, as co-CEO Neil will share insight into where he envisions the future of the brand and how they are positioning themselves for even more growth and success. He will discuss how going against the norm and flipping the script from ecommerce to brick & mortar has contributed to expansion of retail locations, world-class in-store experience and how internal culture has contributed to business growth and social change.

10:15am - 10:45am 30 mins
Info
Retail Strategy Q&A Session with Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker
  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker

As one of the most innovation companies in the world, join Warby Parker’s Neil Blumenthal for a special retail strategy session and Q&A. While the physical store is not dead, retailers must re-think the look, size and purpose of the store to serve and satisfy customer needs to drive loyalty and business value. How do retailers re-invent their physical store while continuing to strengthen their online channel?

10:45am - 11:15am 30 mins
Networking Break
11:15am - 11:30am 15 mins
Info
Track 1: Retail Revolution Summit
Chair Welcome
  • Matt Nitzberg - Chief Client Officer, Nepa, US.
11:15am - 11:30am 15 mins
Info
Track 2: CPG Summit
Chairperson Welcome
  • Scott Young - Global CEO , PRS IN VIVO
11:30am - 12:00pm 30 mins
Info
Track 1: Retail Revolution Summit
Five Shopper Types Changing the Future of Retail
  • Devora Rogers - VP, Account Management, Murphy Research

Shoppers today face greater choices and complexity than any time in the history of retail. For marketers and category managers, this requires an ability to understand their shoppers deeper than demographics and behavior alone. Shopper Behavior expert Devora Rogers has spent the last decade uncovering what makes shoppers tick, and her new research demonstrates how distinct shopper segments are behaving. In this dynamic presentation, Devora will reveal the five new shopper archetypes and what they mean for brands, retailers, and shoppers. You’ll also learn how shopper decision making and purchase behaviors are changing throughout the shopper journey.

11:30am - 12:00pm 30 mins
Info
Track 2: CPG Summit
The 8 Human Truths of Shopping
  • Renee Balliet - Senior Manager Shopper Insights, The Hershey Company

Kindle leads Commercial Insights at The Hershey Company. Her experience includes heading The  Shopper Insights Center of Excellence to drive the company’s new approach to Insights Driven Performance. During this session, discover Hershey’s approach to discover, understand and size the motivating truths of that trigger shopping and how they play across channels and key categories.

12:00pm - 12:30pm 30 mins
Info
Track 1: Retail Revolution Summit
Sam’s, I love You, Now Change
  • Ramón Portilla - Senior Director Member Experience Insights, Sam’s Club

What happens when you make a stop in the journey to exceed your member expectations, and you realize that your promoters love you, but some are not totally in love? What happens when you favor them instead of your detractors? Can you be agile enough to respond to them? Be honest, are you ready to change?

12:00pm - 12:30pm 30 mins
Info
Track 2: CPG Summit
Applying Behavioral Economics + Behavioral Design to Revolutionize Shopper Insights
  • Scott Young - Global CEO , PRS IN VIVO

As shopper insights professionals, we need to move beyond gathering insights into When and Why shoppers make the decisions they do. We must shift our roles to directly impact Shopping patterns, by activating insights and nudging behavioral changes. We must move from behavioral insights to Behavioral Design. In this presentation, Will Leach of BVA Nudge Unit USA will share his company's behavioral research and design process. He will showcase a recent project to inspire you and help you to begin your own behavioral design journey.

12:30pm - 1:45pm 75 mins
Lunch
1:45pm - 2:15pm 30 mins
Info
Track 1: Retail Revolution Summit
Converting Shopper Data into Powerful Insights that Build More Persuasive Retailer Proposals. Real World Case Studies
  • Roger Jackson - Director, Shopper Intelligence
  • John Pfalzgraf - Director, Consumer Shopper Market Insights, Georgia Pacific

Check back for program updates. 

1:45pm - 2:15pm 30 mins
Info
Track 2: CPG Summit
Capturing Shopper Data to Provide Personalized Offers
  • Amber King - Senior Shopper Marketing Manager, Keurig Green Mountain

More information coming soon.

2:15pm - 2:45pm 30 mins
Info
Track 1: Retail Revolution Summit
The Myth of the Analyst Talent Shortage: Build a World-Class Analytics Organization and Put it to Use
  • Julia Keintz - Director, Global Consumer Insights and Analytics, Walmart

The worlds of insights, primary research, user experience, data science, and analytics are truly colliding. The ultimate payoff is providing our organizations the most complete view of customers. Yet the skills required to bring this view into focus continue to be fragmented between individuals and teams. Most critically, the demand for analytics-related skills handily outpaces the supply of analysts in the marketplace. Join to learn practical strategies for overcoming these challenges both for the short and long term.

2:15pm - 2:45pm 30 mins
Info
Track 2: CPG Summit
The New Supermarket: Digital Insights About Online Grocery Shopping
  • Becky Wu - Senior Executive Vice President, Luth Research
  • Jessica Knerr - Director of Business Development, Luth Research

Online grocery shopping is here to stay. The battle for online grocery shoppers is no longer just about online shopping; it’s about the total grocery market, which is more than $300 billion annually. Consumers are steadily moving away from brick and mortar and shopping for groceries online. How do both brands and retailers win in this space? Luth Research presents insights on what works and what doesn’t within the “walled gardens” of online grocery platforms. The research is based on tracking consumer behaviors on computers and mobile devices over a 19-month time period. The distinct benefit of using behavioral data (instead of survey-based, self-reported data) provides visibility into the unfiltered truths about consumer shopping behaviors in this emerging space.

2:45pm - 3:15pm 30 mins
Info
Track 1: Retail Revolution Summit
Using Customer Journey Mapping to Understand the Evolving Role of The Retail Store
  • Karen Scherbaum - Group Vice President of Consumer Insights, Macy’s

As customer’s change their shopping habits, retailers need to evolve. Shoppers are using different channels to meet different needs, with online increasingly becoming the go-to for the time strapped consumer; however, most shoppers still prefer a positive in store experience. This research will explore ways retailers can leverage the in-store environment to lure shoppers back into the store.

2:45pm - 3:15pm 30 mins
Track 2: CPG Summit
Brick & Order: Understanding eCommerce P2P Grocery Shopping
  • Craig Geiger - Senior Manager, Insights & Planning, Kellogg Company
3:15pm - 3:45pm 30 mins
Networking Break
3:45pm - 4:30pm 45 mins
Info
KEYNOTE: Consolidation, Integration, Re-imagination… Change! Retailer & CPG Think Tank on Industry Transformation
  • Jeff Swearingen - SVP, PepsiCo Demand Xcelerator

We operate in arguably the most dynamic, challenging and promising time in modern retail and consumer goods history. This is truly a time when fortune favors the bold! The question is this, what will you do? Will you kneel to adversity, or leverage it to your advantage, creating distinction for your business, and ever stronger bonds with your customers. Join us to hear from industry leaders facing those same questions, and their thoughts on threading the needle of industry transformation.

4:30pm - 5:15pm 45 mins
Info
KEYNOTE: From Burritos to Thinking Outside the “BOXED”… a Journey of Disruption
  • Jackson Jeyanayagam - Chief Marketing Officer, Boxed

Chipotle changed the way people think about fast food. Boxed is changing the way consumers (especially younger ones) think about “club” shopping. In both instances, Marketing and data play significant roles in educating consumers on why they should care and telling the respective brand’s story, in a compelling way. Chipotle relied on beautiful animated content distributed in unique ways; Boxed combines an innovative technology experience with a feel-good story (during a time we desperately need them). Jackson will discuss how both brands approached this disruption; the pitfalls/challenges they face(d); and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.

5:15pm - 6:15pm 60 mins
Cocktail Reception