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Key Sessions

Neil Blumenthal

The Future of Consumerism: Why Flipping the Script Worked for Warby Parker

Warby Parker

Jackson Jeyanayagam

From Burritos to Thinking Outside the “BOXED”… a Journey of Disruption

Boxed

Jun 13
Show Filter
9:15am - 10:00am

Chair Welcome

10:00am - 11:00am

The Future of Consumerism: Why Flipping the Script Worked for Warby Parker

Neil Blumenthal, co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses, will share the secrets behind their success. The brand has been recognized as an innovator within the retail space, as co-CEO Neil will share insight into where he envisions the future of the brand and how they are positioning themselves for even more growth and success. He will discuss how going against the norm and flipping the script from ecommerce to brick & mortar has contributed to expansion of retail locations, world-class in-store experience and how internal culture has contributed to business growth and social change.

  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker
more
11:00am - 11:40am

Networking Break & Demo Zone

Showing of Streams
12:45pm - 1:45pm

Lunch

Showing of Streams
3:30pm - 4:00pm

Networking Break & Demo Zone

4:00pm - 4:45pm

Consolidation, Integration, Re-imagination… Change! Retailer & CPG Think Tank on Industry Transformation

We operate in arguably the most dynamic, challenging and promising time in modern retail and consumer goods history. This is truly a time when fortune favors the bold! The question is this, what will you do? Will you kneel to adversity, or leverage it to your advantage, creating distinction for your business, and ever stronger bonds with your customers. Join us to hear from industry leaders facing those same questions, and their thoughts on threading the needle of industry transformation.

  • Jeff Swearingen - SVP, PepsiCo Demand Xcelerator
more
4:45pm - 5:30pm

From Burritos to Thinking Outside the “BOXED”… a Journey of Disruption

Chipotle changed the way people think about fast food. Boxed is changing the way consumers (especially younger ones) think about “club” shopping. In both instances, Marketing and data play significant roles in educating consumers on why they should care and telling the respective brand’s story, in a compelling way. Chipotle relied on beautiful animated content distributed in unique ways; Boxed combines an innovative technology experience with a feel-good story (during a time we desperately need them). Jackson will discuss how both brands approached this disruption; the pitfalls/challenges they face(d); and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.

  • Jackson Jeyanayagam - Chief Marketing Officer, Boxed
more
5:30pm - 6:30pm

Cocktail Reception

9:15am - 10:00am 45 mins
Chair Welcome
10:00am - 11:00am 60 mins
The Future of Consumerism: Why Flipping the Script Worked for Warby Parker
  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker
more

Neil Blumenthal, co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses, will share the secrets behind their success. The brand has been recognized as an innovator within the retail space, as co-CEO Neil will share insight into where he envisions the future of the brand and how they are positioning themselves for even more growth and success. He will discuss how going against the norm and flipping the script from ecommerce to brick & mortar has contributed to expansion of retail locations, world-class in-store experience and how internal culture has contributed to business growth and social change.

11:00am - 11:40am 40 mins
Networking Break & Demo Zone
11:40am - 11:45am 5 mins
Option 1: Retail Revolution Summit
Chair Welcome
11:40am - 11:45am 5 mins
Option 2: CPG Summit
Chair Welcome
11:40am - 11:45am 5 mins
Option 3: Category Management Summit
Chair Welcome
11:45am - 12:15pm 30 mins
Option 1: Retail Revolution Summit
Retail Strategy Q&A Session with Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker
  • Neil Blumenthal - Co-Founder & Co-CEO, Warby Parker
more

As one of the most innovation companies in the world, join Warby Parker’s Neil Blumenthal for a special retail strategy session and Q&A. While the physical store is not dead, retailers must re-think the look, size and purpose of the store to serve and satisfy customer needs to drive loyalty and business value. How do retailers re-invent their physical store while continuing to strengthen their online channel?

11:45am - 12:15pm 30 mins
Option 2: CPG Summit
The 8 Human Truths of Shopping
  • Kindle Partica - Director, Commercial Insights, The Hershey Company
more

Kindle leads Commercial Insights at The Hershey Company. Her experience includes heading The  Shopper Insights Center of Excellence to drive the company’s new approach to Insights Driven Performance. During this session, discover Hershey’s approach to discover, understand and size the motivating truths of that trigger shopping and how they play across channels and key categories.

11:45am - 12:15pm 30 mins
Option 3: Category Management Summit
Applying Category Management to Reach the Shopper
  • Viv Rettke - Head of Category Leadership, U.S. Meat & Dairy, Kraft Heinz
more

More information coming soon.

11:45am - 12:45pm 60 mins
Option 4: Trenz®Walk: Chic-a-go
Trenz®Walk: Chic-a-go! “The real art of discovery consists not in finding new lands, but in seeing with new eyes.” – Marcel Proust
  • Mikel Cirkus - Global Trend & Strategic Foresight Expert and Global Director Conceptual Design, Firmenich
more

Trenz®Walks inform and inspire. They allow us to “look forward” by observing the world, feeling its pulse and connecting with consumers today - and tomorrow. This will be an eye-opening experience consisting of exploring the street scene, edgy neighborhoods, offbeat galleries, alternative stores, bars and restaurants, while incorporating our tracking skills of slowing, looking down, and expanding perceptions to generate new insights and creative thinking. Together, let’s discover new opportunities for your business! This Trenz®Walk will bring you to a higher platform for observing societal changes and give you an opportunity to get a hands-on understanding of the processes of identifying, deciphering, and utilizing trends shaping the future consumers’ interaction with your brand or retail store to create connections that increase emotional experiences and deliver business value.

Are you ready, and willing to embark with us on this journey of discovery?


*Time 11:45am-3:30pm

11:45am - 12:45pm 60 mins
Option 5: Explorer Research Shopper Lab Tour
Explorer Research Shopper Lab Tour
more

Come tour Explorer’s new shopper lab facility. This exciting new facility is equipped with the latest in technology including VR with Eye Tracking that you can demo. There is eye tracking, facial coding and the latest in retail technology including displays with facial coding and beacons. There will be many interactive displays and a discussion about the store of the future. We will also have a wine and cheese reception at the end of the event.

*Time 11:45am-3:30pm

12:15pm - 12:45pm 30 mins
Option 1: Retail Revolution Summit
Sam’s, I love You, Now Change
  • Ramón Portilla - Senior Director Member Experience Insights, Sam’s Club
more

What happens when you make a stop in the journey to exceed your member expectations, and you realize that your promoters love you, but some are not totally in love? What happens when you favor them instead of your detractors? Can you be agile enough to respond to them? Be honest, are you ready to change?

12:15pm - 12:45pm 30 mins
Option 2: CPG Summit
Capturing Shopper Data to Provide Personalized Offers
  • Amber King - Senior Shopper Marketing Manager, Keurig Coffee Roasters
more

More information coming soon.

12:15pm - 12:45pm 30 mins
Option 3: Category Management Summit
Want to get Involved?
more

If you would like to speak during this session, please contact Clay Collier Clay.C.Collier@knect365.com or Sarah Scarry Sarah.C.Scarry@knect365.com

12:45pm - 1:45pm 60 mins
Lunch
1:45pm - 2:45pm 60 mins
Option 1: Retail Revolution Summit
The Myth of the Analyst Talent Shortage: Build a World-Class Analytics Organization and Put it to Use
  • Julia Keintz - Director, Global Consumer Insights and Analytics, Walmart
more

The worlds of insights, primary research, user experience, data science, and analytics are truly colliding. The ultimate payoff is providing our organizations the most complete view of customers. Yet the skills required to bring this view into focus continue to be fragmented between individuals and teams. Most critically, the demand for analytics-related skills handily outpaces the supply of analysts in the marketplace. Join to learn practical strategies for overcoming these challenges both for the short and long term.

1:45pm - 2:45pm 60 mins
Option 2: CPG Summit
The New Supermarket: Digital Insights About Online Grocery Shopping
  • Candice Rab - SVP, New Products, Luth Research
  • Becky Wu - Senior Executive Vice President, Luth Research
more

Online grocery shopping is here to stay. The battle for online grocery shoppers is no longer just about online shopping; it’s about the total grocery market, which is more than $300 billion annually. Consumers are steadily moving away from brick and mortar and shopping for groceries online. How do both brands and retailers win in this space? Luth Research presents insights on what works and what doesn’t within the “walled gardens” of online grocery platforms. The research is based on tracking consumer behaviors on computers and mobile devices over a 19-month time period. The distinct benefit of using behavioral data (instead of survey-based, self-reported data) provides visibility into the unfiltered truths about consumer shopping behaviors in this emerging space.

1:45pm - 2:45pm 60 mins
Option 3: Category Management Summit
Fostering Consumer & Shopper Understanding to Deliver Best in Class Category Strategies
  • Depas Olivier - Global Sales Development Director, Nestlé Waters
more

Omnichannel is the new “buzz word”. But consumers, shoppers are omnishopping for decades, but the appearance of Digital has just accelerated the need of companies to be much more professional in the way to understand the path to purchase. This understanding is key as it is have impacting the way companies are allocating their investment and are doing decision. The endgame of all of that is to improve the efficiency of companies Category and Channel strategies.

1:45pm - 3:30pm 105 mins
Option 4: Trenz®Walk: Chic-a-go
Trenz®Walk: Chic-a-go! Cont'd
  • Mikel Cirkus - Global Trend & Strategic Foresight Expert and Global Director Conceptual Design, Firmenich
more

Trenz®Walks inform and inspire. They allow us to “look forward” by observing the world, feeling its pulse and connecting with consumers today - and tomorrow. This will be an eye-opening experience consisting of exploring the street scene, edgy neighborhoods, offbeat galleries, alternative stores, bars and restaurants, while incorporating our tracking skills of slowing, looking down, and expanding perceptions to generate new insights and creative thinking. Together, let’s discover new opportunities for your business! This Trenz®Walk will bring you to a higher platform for observing societal changes and give you an opportunity to get a hands-on understanding of the processes of identifying, deciphering, and utilizing trends shaping the future consumers’ interaction with your brand or retail store to create connections that increase emotional experiences and deliver business value.

Are you ready, and willing to embark with us on this journey of discovery?

1:45pm - 3:30pm 105 mins
Option 5: Explorer Research Shopper Lab Tour
Explorer Research Shopper Lab Tour Cont'd
more

Come tour Explorer’s new shopper lab facility. This exciting new facility is equipped with the latest in technology including VR with Eye Tracking that you can demo. There is eye tracking, facial coding and the latest in retail technology including displays with facial coding and beacons. There will be many interactive displays and a discussion about the store of the future. We will also have a wine and cheese reception at the end of the event.


*Time 11:45am-3:30pm

2:45pm - 3:30pm 45 mins
Option 1: Retail Revolution Summit
Using Customer Journey Mapping to Understand the Evolving Role of The Retail Store
  • Karen Scherbaum - Group Vice President of Consumer Insights, Macy’s
more

As customer’s change their shopping habits, retailers need to evolve. Shoppers are using different channels to meet different needs, with online increasingly becoming the go-to for the time strapped consumer; however, most shoppers still prefer a positive in store experience. This research will explore ways retailers can leverage the in-store environment to lure shoppers back into the store.

2:45pm - 3:30pm 45 mins
Option 2: CPG Summit
Brick & Order: Understanding eCommerce P2P Grocery Shopping
  • Craig Geiger - Senior Manager, Insights & Planning, Kellogg Company
more
2:45pm - 3:30pm 45 mins
Option 3: Category Management Summit
Applying Shopper & Category Best Practices to Engage Shoppers through Mobile and Digital
more

During this session, you’ll reimagine the store experience and learn how to engage shoppers by leveraging revolutionary shopper technology. Discover how to  leverage shopper insights and category management to transform the center store and engage shoppers through cutting-edge mobile and digital tactics.

To speak on this topic, contact Rachel.McDonald@KNect365.com.

3:30pm - 4:00pm 30 mins
Networking Break & Demo Zone
4:00pm - 4:45pm 45 mins
Consolidation, Integration, Re-imagination… Change! Retailer & CPG Think Tank on Industry Transformation
  • Jeff Swearingen - SVP, PepsiCo Demand Xcelerator
more

We operate in arguably the most dynamic, challenging and promising time in modern retail and consumer goods history. This is truly a time when fortune favors the bold! The question is this, what will you do? Will you kneel to adversity, or leverage it to your advantage, creating distinction for your business, and ever stronger bonds with your customers. Join us to hear from industry leaders facing those same questions, and their thoughts on threading the needle of industry transformation.

4:45pm - 5:30pm 45 mins
From Burritos to Thinking Outside the “BOXED”… a Journey of Disruption
  • Jackson Jeyanayagam - Chief Marketing Officer, Boxed
more

Chipotle changed the way people think about fast food. Boxed is changing the way consumers (especially younger ones) think about “club” shopping. In both instances, Marketing and data play significant roles in educating consumers on why they should care and telling the respective brand’s story, in a compelling way. Chipotle relied on beautiful animated content distributed in unique ways; Boxed combines an innovative technology experience with a feel-good story (during a time we desperately need them). Jackson will discuss how both brands approached this disruption; the pitfalls/challenges they face(d); and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.

5:30pm - 6:30pm 60 mins
Cocktail Reception