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Key Sessions

Dan Ariely

KEYNOTE: Behavioral Economist Dan Ariely Reveals New Insights on Consumer Motivation

The Center for Advanced Hindsight

Jul 16
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8:30am - 9:00am

Breakfast & Networking

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9:00am - 9:15am

Welcome & Opening Remarks

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9:15am - 10:00am
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KEYNOTE: Behavioral Economist Dan Ariely Reveals New Insights on Consumer Motivation

Through his research and his (often amusing and unorthodox) experiments, Dan Ariely questions the forces that influence human behavior and the irrational ways in which we often all behave. During his keynote, Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. He’ll investigate the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives and better understand the choices and influences that impact our consumers every day.

  • Dan Ariely - Best-Selling Author, Professor of Psychology and Behavioral Economics at Duke University & Founder, The Center for Advanced Hindsight
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10:00am - 10:20am

Q&A with Dan Ariely

  • Dan Ariely - Best-Selling Author, Professor of Psychology and Behavioral Economics at Duke University & Founder, The Center for Advanced Hindsight
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10:20am - 11:00am

Morning Networking Break

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Showing of Streams
12:30pm - 1:45pm

Lunch

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Showing of Streams
5:15pm - 5:20pm
End of Day 2

End of Day 2

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8:30am - 9:00am 30 mins
Breakfast & Networking
9:00am - 9:15am 15 mins
Welcome & Opening Remarks
9:15am - 10:00am 45 mins
Info
KEYNOTE: Behavioral Economist Dan Ariely Reveals New Insights on Consumer Motivation
  • Dan Ariely - Best-Selling Author, Professor of Psychology and Behavioral Economics at Duke University & Founder, The Center for Advanced Hindsight

Through his research and his (often amusing and unorthodox) experiments, Dan Ariely questions the forces that influence human behavior and the irrational ways in which we often all behave. During his keynote, Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. He’ll investigate the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives and better understand the choices and influences that impact our consumers every day.

10:00am - 10:20am 20 mins
Q&A with Dan Ariely
  • Dan Ariely - Best-Selling Author, Professor of Psychology and Behavioral Economics at Duke University & Founder, The Center for Advanced Hindsight
10:20am - 11:00am 40 mins
Morning Networking Break
11:00am - 11:30am 30 mins
Info
SPEED: Leaner, Better, Faster
Virtual Verizon: Redefining “agile” Research
  • Meghan Ludvigsen - Manager, Consumer & Marketplace Insights, Verizon

Verizon Wireless needed a fast and reliable research platform to drive packaging and merchandising decisions. The solution: Virtual Verizon. This idea was based on a next-gen retail environment. Virtual Verizon enabled a fast and efficient solution to test in-store tactics (such as packaging and POS) for wireless phones and accessories. This unique approach cut the testing time by 80% (days instead of weeks), allowing Verizon to quickly narrow and refine options, expose red flags early in the development cycle and eliminate in-market surprises. Come hear how Verizon is redefining research.

11:30am - 12:00pm 30 mins
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SPEED: Leaner, Better, Faster
Get Involved!

Contact our sponsorship team:

Aimee Croke at  Aimee.Croke@knect365.com, Clay Collier at Clay.C.Collier@knect365.com, Liz Hinkis at Elizabeth.Hinkis@knect365.com

12:00pm - 12:30pm 30 mins
Info
SPEED: Leaner, Better, Faster
Data Expectations: Are you Prioritizing your Shopper Data
  • Vivian Polishuk - Senior Shopper Insights Manager, Clif Bar

Shopper Insights data is proliferating at a breakneck pace; are you prepared for what lies ahead? In this session we will talk about what’s coming and dive into approaches to prioritizing the data spend.  Learn which resources are considered to drive the most value and how manufacturers are managing their retailer partnership data expectations.

12:30pm - 1:45pm 75 mins
Lunch
1:45pm - 2:15pm 30 mins
PARTNERSHIPS: Collaborate & Listen
Session Title TBA
  • Dan Stack - Vice President of National Accounts & Strategic Partnerships, Ashley Furniture
2:15pm - 2:45pm 30 mins
Info
PARTNERSHIPS: Collaborate & Listen
Get Involved!

Contact our sponsorship team:

Aimee Croke at  Aimee.Croke@knect365.com, Clay Collier at Clay.C.Collier@knect365.com, Liz Hinkis at Elizabeth.Hinkis@knect365.com

2:45pm - 3:15pm 30 mins
Info
PARTNERSHIPS: Collaborate & Listen
Retail isn’t dying; it’s evolving
  • Tim Davis - President, The UPS Store

From e-commerce to non-traditional retail locations, there is an unprecedented need to seamlessly meet customers where they are. The UPS Store has store-in-store locations, where a smaller center exists inside another retail location, such as a pharmacy, hardware or grocery store

3:15pm - 3:45pm 30 mins
PARTNERSHIPS: Collaborate & Listen
Afternoon Networking Break
3:45pm - 4:15pm 30 mins
Info
PARTNERSHIPS: Collaborate & Listen
Get Involved!

Contact our sponsorship team:

Aimee Croke at  Aimee.Croke@knect365.com, Clay Collier at Clay.C.Collier@knect365.com, Liz Hinkis at Elizabeth.Hinkis@knect365.com

4:15pm - 4:45pm 30 mins
Info
PARTNERSHIPS: Collaborate & Listen
Collaborating on Method Innovation is the Key to Building Competitive Advantage
  • Afshin Ahangar - Director, Shopper Behavior - DX Shopper Insights, PepsiCo

To address the hunger for insights and deliver competitive advantage, your insights agenda must be rooted in both well-understood and emerging methods. It’s critical that method innovation be driven by the gap between commercial needs and current methods; rather than simply a curiosity about an emerging methodology. In this session you’ll learn how to effectively leverage your internal and external collaborations to engage emerging methods. Discover how these collaborations can augment expertise and expand resourcing links to new technology.

5:15pm - 5:20pm 5 mins
End of Day 2