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Key Sessions

Eric Karp

KEYNOTE: BuzzFeed’s Tasty and the Mad Science Behind Massive Growth

Buzzfeed

Jennifer Fleiss

KEYNOTE: Co-Founder & CEO of Walmart-Incubated Code Eight: Creating Highly Personalized Shopping Experiences and New Frontiers of Commerce

Rent the Runway & Code Eight

Andrew Blachman

KEYNOTE: The Gamification of Retail

Tophatter

Ian Adler

KEYNOTE: Engaging the Shopper ... Through the Eyes of a ‘Wanna Be’ New Yorker

PepsiCo

Jun 14
Show Filter
8:30am - 9:00am

Registration

More
9:00am - 9:15am
Info

Welcome & Chairman Remarks

  • Devora Rogers - VP, Account Management, Murphy Research
More
9:15am - 9:45am
Info

KEYNOTE: BuzzFeed’s Tasty and the Mad Science Behind Massive Growth

In a lightning fast world where change is the only constant, BuzzFeed’s Tasty manages to stand out even amidst a crowded field of disruptive digital forces. Hundreds of millions of Tasty users have actually made a Tasty recipe at home and the digital-first brand is now expanding beyond the mobile experience and into kitchens and retail stores across the world. Launched just two years ago, the social food network — known globally for popularizing the overhead cam recipe video — has grown to become the biggest franchise on Facebook, attracting more than 65 million views, and spawning cookbooks, cookware, a smart cooking appliance and now even expanding into retail and grocers.


  • Eric Karp - Head of Global Licensing, Buzzfeed
More
9:45am - 10:30am
Info

KEYNOTE: Co-Founder & CEO of Walmart-Incubated Code Eight: Creating Highly Personalized Shopping Experiences and New Frontiers of Commerce

Code Eight, the first company in Walmart’s new technology incubator, is known for introducing new consumer behaviors. For the past year Fleiss has worked to launch and oversee this new startup Code Eight, which will develop highly personalized, one-to-one shopping experiences. Store N°8, Walmart’s tech incubator, was launched in March to identify trends that are reshaping the shopping experience, including virtual reality, robotics and personalized shopping. The goal is to have a fast-moving, separate entity to lay the groundwork for emerging technologies that can be developed and used across Walmart.

  • Jennifer Fleiss - Co-Founder & CEO, Rent the Runway & Code Eight
More
10:30am - 11:00am
Info

Networking Break | Sponsored by: C+R Research

More
Showing of Streams
12:45pm - 2:00pm

Lunch

More
Showing of Streams
3:00pm - 3:45pm
Info

Networking Break | Sponsored by: Luth Research

More
3:45pm - 4:30pm
Info

KEYNOTE: The Gamification of Retail

Mobile has opened up a new world of shopping with more options and access to peer reviews - all from the comfort of our own home. The problem? Shoppers are losing the interactive and social aspects of traditional in-store shopping. Realizing the value in the mobile shopping experience, many sellers are moving online, and even gamifying the eCommerce experience. In this session, Andrew will discuss how companies like Tophatter have gamified the retail experience by tapping into the psychologies of shopping and "playing their way" to the hearts of mobile consumers. He will do a deep dive into mastering the art of mobile user acquisition and share his insights into personalizing the path to purchase journey, capturing customer data to drive decisions for UA strategies, and targeting the right customers at the right time. Having achieved an average sell-through rate of 80% - compared to eBay's 40% - Tophatter is proving that real-time, personalized engagements lead to higher acquisition and retention rates.

  • Andrew Blachman - COO, Tophatter
More
4:30pm - 5:15pm
Info

KEYNOTE: Engaging the Shopper ... Through the Eyes of a ‘Wanna Be’ New Yorker

The retail landscape is undergoing one of its largest transformations in recent history with technology, consolidation, new entrants, urbanization, etc. creating multiple headwinds and tailwinds to navigate. At the same time, shoppers’ expectations for personalization, convenience and quality also continue to quickly rise while having more shopping choices at their fingertips than ever before. Winning in this era requires many things, but at the core is a devout commitment to engaging the shopper in a memorable manner along their purchase path. Join Ian as he shares a motivational story about building loyalty throughout the streets of New York City and an easy-to-apply framework for winning the hearts of shoppers.

  • Ian Adler - Vice President Shopper Insights, PepsiCo
More
5:15pm - 6:15pm

Cocktail Reception

More
8:30am - 9:00am 30 mins
Registration
9:00am - 9:15am 15 mins
Info
Welcome & Chairman Remarks
  • Devora Rogers - VP, Account Management, Murphy Research
9:15am - 9:45am 30 mins
Info
KEYNOTE: BuzzFeed’s Tasty and the Mad Science Behind Massive Growth
  • Eric Karp - Head of Global Licensing, Buzzfeed

In a lightning fast world where change is the only constant, BuzzFeed’s Tasty manages to stand out even amidst a crowded field of disruptive digital forces. Hundreds of millions of Tasty users have actually made a Tasty recipe at home and the digital-first brand is now expanding beyond the mobile experience and into kitchens and retail stores across the world. Launched just two years ago, the social food network — known globally for popularizing the overhead cam recipe video — has grown to become the biggest franchise on Facebook, attracting more than 65 million views, and spawning cookbooks, cookware, a smart cooking appliance and now even expanding into retail and grocers.


9:45am - 10:30am 45 mins
Info
KEYNOTE: Co-Founder & CEO of Walmart-Incubated Code Eight: Creating Highly Personalized Shopping Experiences and New Frontiers of Commerce
  • Jennifer Fleiss - Co-Founder & CEO, Rent the Runway & Code Eight

Code Eight, the first company in Walmart’s new technology incubator, is known for introducing new consumer behaviors. For the past year Fleiss has worked to launch and oversee this new startup Code Eight, which will develop highly personalized, one-to-one shopping experiences. Store N°8, Walmart’s tech incubator, was launched in March to identify trends that are reshaping the shopping experience, including virtual reality, robotics and personalized shopping. The goal is to have a fast-moving, separate entity to lay the groundwork for emerging technologies that can be developed and used across Walmart.

10:30am - 11:00am 30 mins
Info
Networking Break | Sponsored by: C+R Research
11:00am - 11:15am 15 mins
Info
Track 1: Capturing Consumer Behavior
Chair Welcome
  • Matt Nitzberg - Chief Client Officer, Nepa, US.
11:00am - 11:15am 15 mins
Info
Track 2: Future of Retail Technology
Chair Welcome
  • Peter Shafer - VP, Digital, Toluna
11:00am - 11:15am 15 mins
Info
Track 3: e-Commerce
Chair Welcome
  • Roger Jackson - Director, Shopper Intelligence
11:15am - 11:45am 30 mins
Info
Track 1: Capturing Consumer Behavior
Unlocking More Confectionery Moments to Celebrate the Seasons
  • Susan Alfano - Senior Category Manager, Seasonal Insights Activation, Mars Wrigley Confectionery

Confectionery plays a significant role in the major seasons (Valentine’s, Easter, Halloween, Christmas) - it’s more permissible and more present in many traditions and moments. Shifting cultural & retail dynamics have left little in the retail environment impervious to change, and in recent years we have seen a shift in shoppers’ behaviors when it comes to the seasons, with HH penetration of confectionery declining. Mars Wrigley Confectionery has made a significant investment in robust research to understand the macro trends that are driving overall shopping behavior, and how these trends are impacting the seasons. Join us as we share insights around how the growth of multicultural society and millennials has shaped how the seasons are celebrated and what the impact is for categories like confectionery. We’ll also take a look at the new moments we’re uncovering where confectionery has an opportunity to play and grow.

11:15am - 11:45am 30 mins
Track 2: Future of Retail Technology
New Frontiers of Commerce Q&A Session
  • Jennifer Fleiss - Co-Founder & CEO, Rent the Runway & Code Eight
11:15am - 11:45am 30 mins
Info
Track 3: e-Commerce
What’s the difference about the on-line shopper compared to the store shopper?
  • Roger Jackson - Director, Shopper Intelligence

Just released data about how shopper’s think and behave contrasting the two channels from 200,000 surveys conducted in 2018 in the US.

11:45am - 12:15pm 30 mins
Info
Track 1: Capturing Consumer Behavior
Virtual Reality with Eye Tracking: Step into the Future
  • Anne Stephenson - Partner, Explorer Research
  • Tony Mardegain - Director of Shopper Insights, The Hershey Company

Virtual Reality with Eye Tracking is the latest technology that allows iterative testing of different environments. This new technology allows for rapid prototyping and will dramatically change how companies innovate. With eye tracking you can measure what is being noticed and how changes in an environment alter behavior and purchases. VR with Eye Tracking allows testing of nudge type techniques where behavioral changes can be effectively measured. Explorer will discuss:

  • How to use VR with Eye Tracking to create a retail section reinvention
  • Different outputs from VR research and how these are used to influence, planograms, merchandising, and signage
  • How VR can be used to test within many different environments to facilitate better design and engagement
11:45am - 12:15pm 30 mins
Info
Track 2: Future of Retail Technology
The Shopper Marketing Opportunity for Retailers + CPG/Tech Brands on Social
  • Kara Louis - Senior Research Analyst, Twitter

As the competition in the Retail space heats up, it will be more important than ever for Retailers to find synergies with CPG + Tech brands to effectively cross merchandise products at a store level. Twitter and Kantar will be teaming up on a study to inform CPG/Tech brands + Retailers how to run the most impactful co-branding campaigns. The goal of this study is to ultimately understand how co-branded advertising on Twitter drives brand and persuasion metrics, and derive co-branding best practices for driving consumers in-store.

11:45am - 12:45pm 60 mins
Info
Track 3: e-Commerce
DOUBLE SESSION: How to Deal with the Force of Nature Called Amazon
  • Peter Horst - Former Chief Marketing Officer, The Hershey Company

Amazon is either a terrifying competitor, or a necessary channel who will likely be a competitor once they figure out your business, and for both of those groups they’re an increasingly critical media channel. So how do you make your brand impervious to Alexa’s prioritization? how do you make your shopping experiences compelling?

12:15pm - 12:45pm 30 mins
Info
Track 1: Capturing Consumer Behavior
Global Shopping Mindsets That Influence Shopping Behaviors in Their Path to Purchase
  • Kate Deurloo - Senior Manager of Global Shopper Marketing, LEGO Group
  • Cory Cunningham - Manager, Global Insights, The LEGO Group

LEGO Group recently completed a Global Research Path to Purchase Study that enabled us to segment shoppers by looking at intrinsic motivations and behaviors as opposed to purely demographic profiles. Through this research we have identified 6 Global Toy Shopping Mindsets which will influence how, what and where we talk to shoppers to support their toy buying needs in all channels. Additionally we premiered an online shopping community in 2017 to further explore how our shoppers think and get quick feedback on New Products, POS and marketing communication materials.

12:15pm - 12:45pm 30 mins
Info
Track 2: Future of Retail Technology
Trendspotting: Using Digital Tracking to Obtain Truly Unique Insight into Consumer Behaviour
  • Peter Shafer - VP, Digital, Toluna

Companies use digital tracking to understand path-to-purchase, media consumption and more.  Few understand the power of Digital Tracking for trendspotting, and this provides unique insights about what consumers are doing online, how they’re engaging with competitors and more. This session will provide a first-ever, in-depth look into actual shopper behaviors across many brand categories and across hundreds of retailers.

12:45pm - 2:00pm 75 mins
Lunch
2:00pm - 2:30pm 30 mins
Info
Track 1: Capturing Consumer Behavior
Maximizing Retail Activations With Truly Holistic Customer Data
  • Rich Rizzo - WBA Global Center of Excellence – Panel and Supplier Insights, Walgreen Co.
  • Amy Kim - Senior Manager, Loyalty & Personalized Marketing, Walgreen Co.

Walgreens Boots Alliance developed the Viewpoint panel in the US and UK as a way to find the right people, every time for primary research across all of its varied businesses. To date, hundreds of studies have been conducted by matching prior purchase behavior to attitudes surrounding that behavior, ultimately resulting in more targeted, relevant retail activations. This session will focus on the development and creation of the asset, and how it’s been used to help our internal and supplier partners ensure efficient

2:00pm - 2:30pm 30 mins
Info
Track 2: Future of Retail Technology
Leveraging Your Culture to Democratize Insights and Knowledge
  • Sydney Leonard - Associate Manager Knowledge Management | Marketing, Southwest Airlines
2:00pm - 2:30pm 30 mins
Info
Track 3: e-Commerce
Shop… See..Buy Redefining Impluse in the Digital Shopping Age
  • Joe Beier - SVP, Shopper & Retail Strategy, GfK
  • Karen Goldstein - Senior Vice President, Consumer Insights, GfK

Most of our current understanding of “impulse” buying is firmly rooted in a brick and mortar store context- candy at the checkout,displays on the high traffic racetracks, co-location of multiple products sold as a “solution” (i.e. bananas in cereal aisle).  But rapidly shifting shopping modalities, along with the explosive growth of Ecommerce, suggest the need to redefine “impulse” buying for the age.  And to begin to stake out guiding principles that can help brands and retailers leverage these emerging dynamics.  Specific topics to be covered include:

  • Macro trends impacting traditional physical retail stores (self-checkout, click and collect, no-sales showrooms)
  • Macro trends in shopping behavior impacting old impulse models and creating new impulse “touchpoints”
  • To include shift to Ecommerce, rise of mobile devices in purchase journey, in-ad ordering, smart home, etc
  • Assessment of category “winners” and “losers” in this new impulse landscape
  • Identification of emerging impulse “hot spots” in the digital landscape
  • Guiding executional principles to help practitioners maximize their impulse sales in the new impulse landscape
  • Supported by best practice marketplace examples drawn from a variety of categories – from lower to higher involvement
2:30pm - 3:00pm 30 mins
Track 1: Capturing Consumer Behavior
Retail Analytics: Store and Merchandising
  • Matthew Seitz - Head of Retail Insights & Analytics, Google
2:30pm - 3:00pm 30 mins
Info
Track 2: Future of Retail Technology
Overcoming Technology FOMO: Knowing When Technology Enhances Your In-Store Experience… And When It Doesn’t
  • Mimi Lettunich - President & Executive Creative Director, TwentyFour7
  • Harley Ward - Creative Director, Retail Innovation and Store Environment, AT&T
  • Philip Rosenzweig - SVP, Retail & Retail Partnerships, Casper

Today’s consumers are much more demanding of the brands they love, and new technologies are emerging that will fundamentally change how retailers engage with shoppers in the coming years. Navigating the new realities of retail isn’t easy, and many brands still haven’t cracked the code on which forms of technology—if any—will strengthen their marketing strategy and create a more successful customer experience.

We sit down with Mimi Lettunich, President and Executive Creative Director at Twenty Four 7, Harley Ward, Creative Director, Retail Innovation and Store Environment at AT&T, and Philip Rosenzweig, Senior Vice President of Retail and Retail Partnerships at Casper to discuss the challenges even well-known brands face when it comes to creating customer experiences that inspire brand loyalty. This panel will answer some of retailers’ burning tech questions, leaving attendees with a new perspective on the role strategic insights play in building an effective technology approach to modern retail. If you’re ready to learn how to create an in-store experience that engages, educates and excites consumers in a way they never could have imagined, this is a session you can’t afford to miss.

2:30pm - 3:00pm 30 mins
Info
Track 3: e-Commerce
Getting Serious About Behavioral Analytics
  • Rollie Thayer - Manager Shopper Insights, The Coca-Cola Company
  • Bret Weinberg - Director, Media Measurement, InfoScout

Coca-Cola has developed a system-wide model for isolating and taking action against specific shopper behaviors exhibited within our retailers, which has become the cornerstone for our joint business planning approach to building mutual growth. But in the process of building this system capability, it has created a ravenous demand for speed and scale in the data that fuels the framework. Our partnership with InfoScout is accelerating our behavioral analytics and transforming it into real-time, omnichannel capability that can be more easily embedded in our ongoing business routines at all levels. Come see the future of driving shopper conversion through analytic firepower as The Coca-Cola Company USA and InfoScout discuss their work together.

3:00pm - 3:45pm 45 mins
Info
Networking Break | Sponsored by: Luth Research
3:45pm - 4:30pm 45 mins
Info
KEYNOTE: The Gamification of Retail
  • Andrew Blachman - COO, Tophatter

Mobile has opened up a new world of shopping with more options and access to peer reviews - all from the comfort of our own home. The problem? Shoppers are losing the interactive and social aspects of traditional in-store shopping. Realizing the value in the mobile shopping experience, many sellers are moving online, and even gamifying the eCommerce experience. In this session, Andrew will discuss how companies like Tophatter have gamified the retail experience by tapping into the psychologies of shopping and "playing their way" to the hearts of mobile consumers. He will do a deep dive into mastering the art of mobile user acquisition and share his insights into personalizing the path to purchase journey, capturing customer data to drive decisions for UA strategies, and targeting the right customers at the right time. Having achieved an average sell-through rate of 80% - compared to eBay's 40% - Tophatter is proving that real-time, personalized engagements lead to higher acquisition and retention rates.

4:30pm - 5:15pm 45 mins
Info
KEYNOTE: Engaging the Shopper ... Through the Eyes of a ‘Wanna Be’ New Yorker
  • Ian Adler - Vice President Shopper Insights, PepsiCo

The retail landscape is undergoing one of its largest transformations in recent history with technology, consolidation, new entrants, urbanization, etc. creating multiple headwinds and tailwinds to navigate. At the same time, shoppers’ expectations for personalization, convenience and quality also continue to quickly rise while having more shopping choices at their fingertips than ever before. Winning in this era requires many things, but at the core is a devout commitment to engaging the shopper in a memorable manner along their purchase path. Join Ian as he shares a motivational story about building loyalty throughout the streets of New York City and an easy-to-apply framework for winning the hearts of shoppers.

5:15pm - 6:15pm 60 mins
Cocktail Reception