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Key Sessions

Steve Dennis

A Really Bad Time to Be Boring: Reinventing Retail in The Age of Amazon

Neiman Marcus Group

Kyle Nel

Bringing Science Fiction to Retail

Lowe's Home Improvement

Jun 15
Show Filter
9:00am - 9:15am

Chair Welcome

9:15am - 10:00am

A Really Bad Time to Be Boring: Reinventing Retail in The Age of Amazon

Physical retail is not dead. Boring retail is. Changing consumer preferences and the forces of digital disruption are reshaping the retail landscape compelling retailers' to become more intensely customer relevant. In this talk myths will be dispelled, critical challenges highlighted and a 7 step framework presented for brands to become more remarkable.

  • Steve Dennis - Forbes Retail Contributor & Former SVP, Strategy & Multichannel Marketing, Neiman Marcus Group
more
10:00am - 10:45am

Bringing Science Fiction to Retail

After decades of digital disruption, why are there still so few traditional retailers that have been able to adapt in the face of “retail armageddon?” A lot of companies realize they need to change, and throw technology at the wall to see what sticks. The problem with this is that people aren’t changing nearly as fast as technology, so we need to build intuitive tools that can change human behavior. Join this session to learn how the team from Lowe’s Innovation Labs introduced an approach to innovation that is rooted in narrative and neuroscience, and led the Fortune 50 retailer to build augmented and virtual reality stores, in-store autonomous robots, the first store in space, and exoskeletons for store employees. (Includes Live Neuro Demo)

  • Kyle Nel - Former Executive Director of Lowe's Innovation Labs, Lowe's Home Improvement
more
10:45am - 11:30am

Networking Break & Demo Zone

Showing of Streams
12:45pm - 2:00pm

Lunch

Showing of Streams
3:00pm - 3:05pm
End of Shopper Insights & Retail Activation Conference

End of Shopper Insights & Retail Activation Conference

9:00am - 9:15am 15 mins
Chair Welcome
9:15am - 10:00am 45 mins
A Really Bad Time to Be Boring: Reinventing Retail in The Age of Amazon
  • Steve Dennis - Forbes Retail Contributor & Former SVP, Strategy & Multichannel Marketing, Neiman Marcus Group
more

Physical retail is not dead. Boring retail is. Changing consumer preferences and the forces of digital disruption are reshaping the retail landscape compelling retailers' to become more intensely customer relevant. In this talk myths will be dispelled, critical challenges highlighted and a 7 step framework presented for brands to become more remarkable.

10:00am - 10:45am 45 mins
Bringing Science Fiction to Retail
  • Kyle Nel - Former Executive Director of Lowe's Innovation Labs, Lowe's Home Improvement
more

After decades of digital disruption, why are there still so few traditional retailers that have been able to adapt in the face of “retail armageddon?” A lot of companies realize they need to change, and throw technology at the wall to see what sticks. The problem with this is that people aren’t changing nearly as fast as technology, so we need to build intuitive tools that can change human behavior. Join this session to learn how the team from Lowe’s Innovation Labs introduced an approach to innovation that is rooted in narrative and neuroscience, and led the Fortune 50 retailer to build augmented and virtual reality stores, in-store autonomous robots, the first store in space, and exoskeletons for store employees. (Includes Live Neuro Demo)

10:45am - 11:30am 45 mins
Networking Break & Demo Zone
11:30am - 11:45am 15 mins
Track 2: Omnichannel Solutions
Chair Welcome
11:30am - 11:45am 15 mins
Track 3: Shopper Activation Strategies
Chair Welcome
11:45am - 12:15pm 30 mins
Track 2: Omnichannel Solutions
Want to get Involved?
more

If you would like to speak during this session, please contact Clay Collier Clay.C.Collier@knect365.com or Sarah Scarry Sarah.C.Scarry@knect365.com

11:45am - 12:45pm 60 mins
Track 3: Shopper Activation Strategies
DOUBLE SESSION: How to Deal with the Force of Nature Called Amazon
  • Peter Horst - Former Chief Marketing Officer, The Hershey Company
more

Amazon is either a terrifying competitor, or a necessary channel who will likely be a competitor once they figure out your business, and for both of those groups they’re an increasingly critical media channel. So how do you make your brand impervious to Alexa’s prioritization? how do you make your shopping experiences compelling?

12:15pm - 12:45pm 30 mins
Track 2: Omnichannel Solutions
Encore Session: Brick & Order: Understanding eCommerce P2P Grocery Shopping
  • Craig Geiger - Senior Manager, Insights & Planning, Kellogg Company
more

As shoppers continue to shop online for groceries and pick them up in-store, understanding the opportunity to engage customers all along the Ecommerce/Grocery Pick-up (“Brick and Order”) Path to Purchase is becoming more and more important to our retailer partners. Kellogg’s will be sharing learning on the who, why and how of online grocery shopping trips, and provide practical recommendations for understanding how your brands can more effectively engage with customers in this growing omnichannel shopping space. What are the key drivers of online grocery shopping? What factors drive shoppers to order online and pick-up in-store? How does behavioral science provide insight in this shopping space? Don’t miss this energetic and informative session if your company is looking to learn more about online Grocery shopping!

12:45pm - 2:00pm 75 mins
Lunch
2:00pm - 2:30pm 30 mins
Track 2: Omnichannel Solutions
Want to get Involved?
more

If you would like to speak during this session, please contact Clay.C.Collier@knect365.com or Sarah.C.Scarry@knect365.com

2:00pm - 2:30pm 30 mins
Track 3: Shopper Activation Strategies
The Shopper Marketing Opportunity for Retailers + CPG/Tech Brands on Social
  • Kara Louis - Senior Research Analyst, Twitter
more

As the competition in the Retail space heats up, it will be more important than ever for Retailers to find synergies with CPG + Tech brands to effectively cross merchandise products at a store level. Twitter and Kantar will be teaming up on a study to inform CPG/Tech brands + Retailers how to run the most impactful co-branding campaigns. The goal of this study is to ultimately understand how co-branded advertising on Twitter drives brand and persuasion metrics, and derive co-branding best practices for driving consumers in-store.

2:30pm - 3:00pm 30 mins
Track 2: Omnichannel Solutions
Unlocking the Power of Brand Properties to Win in the Retail Environment
  • Dr. Nick Carnagey - Former Behavorial Science Innovation, Consumer & Market Knowledge, Procter & Gamble
more

Most purchase decisions happen in the spur of the moment at the shelf, but marketing efforts typically focus on shaping brand equity outside of the retail environment. This paradox provides marketers with an opportunity to use point of sale materials (POS) to both: 1) activate the brand in consumers’ minds and 2) trigger key perceptions to increase the brand’s value in that moment. This talk outlines core decision science insights and provides unique case studies that demonstrate how effective brand properties and POS materials can lead to stronger brand activation and ultimately increased sales. Dr. Carnagey will discuss how to create strong brand properties and impactful shopper marketing activities to give brands the necessary edge in the retail environment.

2:30pm - 3:00pm 30 mins
Track 3: Shopper Activation Strategies
The Importance of Reaching Customers During Active Consideration
  • Irene Voisin - Lead Insights Researcher, Pinterest
more

Greater portions of marketing dollars continue to spread across online platforms, following consumers as they transition to becoming more sophisticated multi-platform users themselves. Consumers engage with each online platform for different purposes and in a different frame of mind, which impacts their reaction and interaction with the platform’s advertising. Pinterest offers a unique opportunity for Marketers to reach targeted audiences in the ideal mindset - active consideration. This session will explore the role Pinterest plays in the path to purchase and why it is much more effective for brands to be in front of consumers when they are in the right mindframe and in the right place in their shopping journey.

3:00pm - 3:05pm 5 mins
End of Shopper Insights & Retail Activation Conference