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Key Sessions

Steve Dennis

KEYNOTE: A Really Bad Time to Be Boring: Reinventing Retail in The Age of Amazon

Neiman Marcus Group

Kyle Nel

KEYNOTE: Bringing Science Fiction to Retail

Uncommon Partners

Jun 15
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8:15am - 8:45am

Registration & Morning Coffee

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8:45am - 9:00am
Info

Chair Welcome

  • Devora Rogers - VP, Account Management, Murphy Research
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9:00am - 9:30am
Info

Supermarket News Presents: Taking a Look at Foodservice at Retail

Think you have to go to a restaurant to get a great meal? Consumers know that’s no longer the case. In this session we highlight the efforts retailers from c-store and grocery are making to capture consumers’ dining dollars

  • Moderator Becky Schilling - Editor-in-Chief, Food Management & Supermarket News
  • Mike Fogarty - Founder & CEO, Choice Market
  • Rick Findlay - VP, Fresh Merchandising, Fresh Thyme Farmers Market
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9:30am - 10:15am
Info

KEYNOTE: A Really Bad Time to Be Boring: Reinventing Retail in The Age of Amazon

Physical retail is not dead. Boring retail is. Changing consumer preferences and the forces of digital disruption are reshaping the retail landscape compelling retailers' to become more intensely customer relevant. In this talk myths will be dispelled, critical challenges highlighted and a 7 step framework presented for brands to become more remarkable.

  • Steve Dennis - Forbes Retail Contributor & Former SVP, Strategy & Multichannel Marketing, Neiman Marcus Group
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10:15am - 11:00am
Info

KEYNOTE: Bringing Science Fiction to Retail

After decades of digital disruption, why are there still so few traditional retailers that have been able to adapt in the face of “retail armageddon?” A lot of companies realize they need to change, and throw technology at the wall to see what sticks. The problem with this is that people aren’t changing nearly as fast as technology, so we need to build intuitive tools that can change human behavior. Join this session to learn how the team from Lowe’s Innovation Labs introduced an approach to innovation that is rooted in narrative and neuroscience, and led the Fortune 50 retailer to build augmented and virtual reality stores, in-store autonomous robots, the first store in space, and exoskeletons for store employees. (Includes Live Neuro Demo)

  • Kyle Nel - CEO & Co-Founder, Uncommon Partners
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11:00am - 11:15am

Networking Break | KPIs for the Future Demo Presented by Uncommon Partners

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Showing of Streams
1:00pm - 2:15pm

Lunch

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2:15pm - 2:20pm
End of Shopper Insights & Retail Activation Conference

End of Shopper Insights & Retail Activation Conference

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8:15am - 8:45am 30 mins
Registration & Morning Coffee
8:45am - 9:00am 15 mins
Info
Chair Welcome
  • Devora Rogers - VP, Account Management, Murphy Research
9:00am - 9:30am 30 mins
Info
Supermarket News Presents: Taking a Look at Foodservice at Retail
  • Moderator Becky Schilling - Editor-in-Chief, Food Management & Supermarket News
  • Mike Fogarty - Founder & CEO, Choice Market
  • Rick Findlay - VP, Fresh Merchandising, Fresh Thyme Farmers Market

Think you have to go to a restaurant to get a great meal? Consumers know that’s no longer the case. In this session we highlight the efforts retailers from c-store and grocery are making to capture consumers’ dining dollars

9:30am - 10:15am 45 mins
Info
KEYNOTE: A Really Bad Time to Be Boring: Reinventing Retail in The Age of Amazon
  • Steve Dennis - Forbes Retail Contributor & Former SVP, Strategy & Multichannel Marketing, Neiman Marcus Group

Physical retail is not dead. Boring retail is. Changing consumer preferences and the forces of digital disruption are reshaping the retail landscape compelling retailers' to become more intensely customer relevant. In this talk myths will be dispelled, critical challenges highlighted and a 7 step framework presented for brands to become more remarkable.

10:15am - 11:00am 45 mins
Info
KEYNOTE: Bringing Science Fiction to Retail
  • Kyle Nel - CEO & Co-Founder, Uncommon Partners

After decades of digital disruption, why are there still so few traditional retailers that have been able to adapt in the face of “retail armageddon?” A lot of companies realize they need to change, and throw technology at the wall to see what sticks. The problem with this is that people aren’t changing nearly as fast as technology, so we need to build intuitive tools that can change human behavior. Join this session to learn how the team from Lowe’s Innovation Labs introduced an approach to innovation that is rooted in narrative and neuroscience, and led the Fortune 50 retailer to build augmented and virtual reality stores, in-store autonomous robots, the first store in space, and exoskeletons for store employees. (Includes Live Neuro Demo)

11:00am - 11:15am 15 mins
Networking Break | KPIs for the Future Demo Presented by Uncommon Partners
11:15am - 11:30am 15 mins
Track 2: Omnichannel Solutions
Chair Welcome
11:30am - 12:00pm 30 mins
Info
Track 2: Omnichannel Solutions
The Importance of Reaching Customers During Active Consideration
  • Irene Voisin - Lead Insights Researcher, Pinterest

Greater portions of marketing dollars continue to spread across online platforms, following consumers as they transition to becoming more sophisticated multi-platform users themselves. Consumers engage with each online platform for different purposes and in a different frame of mind, which impacts their reaction and interaction with the platform’s advertising. Pinterest offers a unique opportunity for Marketers to reach targeted audiences in the ideal mindset - active consideration. This session will explore the role Pinterest plays in the path to purchase and why it is much more effective for brands to be in front of consumers when they are in the right mindframe and in the right place in their shopping journey.

12:00pm - 12:30pm 30 mins
Info
Track 2: Omnichannel Solutions
Unlocking the Power of Brand Properties to Win in the Retail Environment
  • Dr. Nick Carnagey - Former Behavorial Science Innovation, Consumer & Market Knowledge, Procter & Gamble

Most purchase decisions happen in the spur of the moment at the shelf, but marketing efforts typically focus on shaping brand equity outside of the retail environment. This paradox provides marketers with an opportunity to use point of sale materials (POS) to both: 1) activate the brand in consumers’ minds and 2) trigger key perceptions to increase the brand’s value in that moment. This talk outlines core decision science insights and provides unique case studies that demonstrate how effective brand properties and POS materials can lead to stronger brand activation and ultimately increased sales. Dr. Carnagey will discuss how to create strong brand properties and impactful shopper marketing activities to give brands the necessary edge in the retail environment.

12:30pm - 1:00pm 30 mins
Info
Track 2: Omnichannel Solutions
Leveraging Continuous Insights Gathering to Improve In-store Experience
  • Kathryn Moore - Senior Manager Interconnected Retail Strategy & Insights, The Home Depot

Hear how The Home Depot leverages continuous insights-gathering like camera analytics and near-constant customer feedback to improve the in-store experience. The Home Depot has re-made their insights gathering capabilities in the past few years, to become more nimble and to position analytics and insights closer to the point of decision-making. This has allowed us to create a think tank within the company that funnels through 90+ pilots per year, using insights and analytics to decide which are iterated on and which are ultimately rolled out to our nearly 2,000 US stores. By leveraging customer feedback, iteration cycles have become shorter, and we are able to markedly improve the customer experience quickly across the chain, allowing us to stay on top of the wave of change hitting the retail industry and create value for our customers, associates, and shareholders.

1:00pm - 2:15pm 75 mins
Lunch
2:15pm - 2:20pm 5 mins
End of Shopper Insights & Retail Activation Conference