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OmniShopper USA

Millions of shoppers enter stores each day, so how can your brand stand out in a crowded category?

As Manufacturers and Retailers are adopting customer-first thinking, discover new ways to tailor assortment, pricing, merchandising, and communication to better address the needs of target consumer segments, emerging shopper types, and specific missions for retailers.

  • Dr Pepper Snapple Group on Shopper Marketing Activations: Marketing & Merchandising
  • Fuel Cycle on Driving Customer Intimacy in the Age of Online Shopping
  • The LEGO Group on Implementing an Omnichannel "Endless Shelf" Solution in the LEGO Aisle
  • Edgewell Personal Care & Syntegrate Consulting on Category Revitalization: An Emotion-Based Approach
  • Samsung on Longitudinal Data & the Low Purchase Frequency Category
  • Beam Suntory & C+R Research on Going Beyond Behavior to Drive Category Growth