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OmniShopper USA

As the researcher function continues to evolve, there are a number of organizational models to source, mine, and activate insights.

Identifying and defining consumer, shopper and customer insights functions in your organization will help focus the research, ensure improved operational efficiency and lead to synthesizing key insights and translating into omnichannel activations.

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  • Walmart eCommerce on Omnichannel Customer AnalysisLakshmi Venkataramani, Senior Director, Customer Insights & Analytics
  • InContext Solutions on Discovering Deeper Shopper Insights with Virtual Reality
  • Gap Inc. on Customer Experience Tracking Evolved