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DEVORA ROGERS, VP, Account Management, is a driven innovation strategist and business leader, who brings extensive shopper marketing, digital tech, and analytics experience to her work. Devora was instrumental in pioneering new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Murphy Research, Devora has worked, among others for Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of the shopper marketing and retail book, “Fire in the Zoo”.