Executive Vice President, Consumer and Shopper Insights at GfK North America
Joe is a senior member of GfK’s Consumer and Shopper Insights team where he works with clients to build insights foundations and activation initiatives.
Joe has been pursuing his passion for creative problem solving for over 20 years, tapping a diverse skillset that includes marketing, consumer and shopper insights, category management and in- market activation. His track record is one of helping clients identify and activate big ideas across a broad range of categories – including tech, retail, fast moving consumer goods, and general merchandise.
In 2004 Joe co-founded Interscope, a sales and marketing consultancy focused on building brands at retail that is now part of GfK. At GfK, his focus areas include purchase journey, segmentation and attitude and shopper/consumer landscape studies. He also plays a key role in establishing GfK’s thought leadership voice and is a frequent speaker at prominent industry conferences.
Prior to consulting, Joe built a successful career in brand marketing and category management at companies including Bristol-Myers Squibb, Church & Dwight and Johnson & Johnson.
Joe earned his MBA from the University of Michigan and his BA in economics from Bates College