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Kate Deurloo is the Senior Manager of Global Shopper Marketing, LEGO Group, based in Enfield, CT. She has been with the LEGO Group for eight years working in a variety of global marketing roles, including LEGO Group’s internal marketing agency and direct to consumer positions. In her current Global Shopper Marketing role, Kate supports the development of shopper needs through identifying and applying strategic shopper insights into actions in our market and with our partners. In collaboration with our Global Insights team, the emphasis is to continue to build shopper capabilities, knowledge and expertise, to define and provide a seamless shopping experience in all channels. Kate leverages best practices to drive new insights with our strategic partners to define, test and apply new innovative shopping experiences with the LEGO Group.