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As Principal, Design Research for Walmart Labs, Linda is responsible for overseeing the design and execution of customer measurement on the Walmart Research Platform. Linda is also the product lead of Walmart’s first ever proprietary panel of customers – the Walmart Customer Spark Panel. Prior to this role Linda held multiple qualitative and quantitative research roles at GfK North America, GfK Brazil, and SSRS. Linda is passionate about data democratization and understanding customers through a diverse set of research practices and methods.