Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Former Chief Marketing Officer at The Hershey Company
Peter is a global marketing and innovation senior executive & CMO with 28 years of leadership across diverse industries in consumer and business products, services & technology for market leaders such as Capital One, Hershey, General Mills, US WEST (Qwest), and Ameritrade. His ability to ignite dramatic growth & profits with breakthrough strategies/innovation has enriched all his work.As CMO at The Hershey Company, and reporting to the Chairman and CEO, Peter led all global innovation (product, packaging, digital/business model) and reenergized it to drive bolder thinking and greater speed to market. He managed Hershey’s iconic global brands, advanced capabilities, enhancing the Hershey marketing model to fully embrace digital, social/insights-driven marketing and developed new campaigns that spurred growth.Previously, Peter served in executive roles at Capital One, culminating in that of SVP, Brand Marketing, Capital One Financial. Leading the teams that supported all the lines of business with strategic and tactical marketing, he and his team developed/launched successful products across card, retail & digital banking and drove dramatic growth in consumer and business segments.Before, Peter served as CMO at TruSecure Corporation, later acquired by Verizon, reporting to the CEO. He built the marketing, rebranded the company, designed new offerings for medium and large enterprises, built an inside sales/lead generation capability, and drove 340% growth in < 3 years. Earlier, Peter served as CMO at Ameritrade. He built a team of 35 professionals, managed a $150M budget, drove unprecedented new account growth (90,000 to 500,000) at record low acquisition costs & increased revenues from $65M to $650M.Peter earned a BA from Harvard and an MBA from Dartmouth’s Tuck School of Business.