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Peter Shafer rejoined Toluna as Vice President, Digital Solutions in November 2017. Shafer has more than 20 years of industry experience having held marketing and sales leadership positions at the Gallup Organization, Harris Interactive, KRC Research and Brunswick Group. He is the author of two books relating to public affairs measurement and has written numerous articles published in a variety of journals, periodicals and major newspapers and worked part-time for NFL Game Day Operations as a Game Clock Operator.