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Using Brick and Mortar as a Form of Media: How to Create a Measurable Customer Experience in Retail
A rich customer experience is critical for brick and mortar; however, it still proves difficult to sell the investment internally. With clear KPIs, and a balance of qualitative and quantitative data, LG has created in-store experiences to tangibly track views and interactions as a form of paid media. To maintain effective reach and engagement, the experience is adjusted similar to a digital property based on data and feedback, creating a customized experience with various retail partners.