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Rich Rizzo is responsible for Walgreens Boots Alliance’s Viewpoint panel platform in the US and UK, and oversees WBA’s supplier-focused custom research initiatives. Walgreens Viewpoint utilizes behavioral plus attitudinal data for hundreds of thousands of WBA shoppers to develop insights that lead to in-market activations in partnership with WBA’s key CPG and Pharma partners. Prior to WBA, Rich managed panels and directed primary custom research at organizations including Vision Critical, OfficeMax, and General Growth Properties.