Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
WBA Global Center of Excellence – Panel and Supplier Insights at Walgreen Co.
Rich Rizzo is responsible for Walgreens Boots Alliance’s Viewpoint panel platform in the US and UK, and oversees WBA’s supplier-focused custom research initiatives. Walgreens Viewpoint utilizes behavioral plus attitudinal data for hundreds of thousands of WBA shoppers to develop insights that lead to in-market activations in partnership with WBA’s key CPG and Pharma partners. Prior to WBA, Rich managed panels and directed primary custom research at organizations including Vision Critical, OfficeMax, and General Growth Properties.