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Rollie Thayer Manager Shopper Insights at The Coca-Cola Company

Profile

Rollie has spent his entire (short) career in shopper insights and market research analytics. He currently manages Coca-Cola’s Shopper Insights, collaborating with a variety of teams tasked with shopper marketing, retail activation, performance management, and customer business planning. Previously, Rollie was a consultant with Nielsen, supporting the research and insights department at ConAgra Foods. Originally from Minnesota, Rollie graduated with a degree in economics from Pomona College, where he also played goalkeeper for their varsity soccer team.