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System1 Research, formerly BrainJuicer, is System1 Group’s research arm and is an international award-winning business, serving clients in the world’s top consumer brands. System1 Research applies principles of behavioral science to test and predict the success of marketing including, innovation, packaging, advertising, brand health and shopper activation. System1 Research analyzes innovations, packs and adverts for their effectiveness, and awards them with an Emotion-into-Action™ score -- a measure of their ability to impact long-term brand growth potential. System1 Research also produces the FeelMore50™, an annual ranking of the world’s 50 best TV and digital ads ranked for their emotional impact and ability to create major, long term business effects.