Mike RichGlobal Marketing Director at The Entertainer
Mike is the Global Marketing Director at the ENTERTAINER, with responsibility for product sales, market positioning and brand awareness for all sectors of the business. He devises the multi-channel marketing strategy with a focus on digital engagement and content for both the B2C and B2B sides of the business.
Mike has considerable experience in marketing and brand management, with a career covering the leisure and hospitality industries across beverage markets, sports and the restaurant sectors. Hailing from South Africa, he spent 6 years at the Buena Vista Hospitality Group and 4 years with Brandhouse - a joint venture JV between NBL, Heineken and Diageo – looking after 52 brands including Smirnoff, J&B, Bells, Heineken, House of Johnnie Walker, Cuervo, Tanqueray and Spice Gold.
Mike holds a diploma in Business Management and Computer Technical from CCTC and a diploma in International Marketing Management from Varsity College Cape Town. In his spare time, he loves to try out new restaurants, enjoys water sports and travelling.