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Mike is the Global Marketing Director at the ENTERTAINER, with responsibility for product sales, market positioning and brand awareness for all sectors of the business. He devises the multi-channel marketing strategy with a focus on digital engagement and content for both the B2C and B2B sides of the business.
Mike has considerable experience in marketing and brand management, with a career covering the leisure and hospitality industries across beverage markets, sports and the restaurant sectors. Hailing from South Africa, he spent 6 years at the Buena Vista Hospitality Group and 4 years with Brandhouse - a joint venture JV between NBL, Heineken and Diageo – looking after 52 brands including Smirnoff, J&B, Bells, Heineken, House of Johnnie Walker, Cuervo, Tanqueray and Spice Gold.
Mike holds a diploma in Business Management and Computer Technical from CCTC and a diploma in International Marketing Management from Varsity College Cape Town. In his spare time, he loves to try out new restaurants, enjoys water sports and travelling.