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Shant Oknayan
Head of E-commerce, Retail, Online Services, Media at Facebook



Shant Oknayan is the Regional Business Lead of Retail, eCommerce, Services and Entertainment at Facebook in the Middle East, North Africa and Pakistan, where he leads efforts to enable businesses in the region to scale growth and engage with consumers on Facebook, Instagram and the family of apps. Shant has over 15 years of experience in leading strategy & business development, with subject-matter expertise in digital and investment strategies for governments and corporations, having most recently headed up Google’s market development for small & medium businesses in the Middle East and North Africa.

Shant’s understanding of the start-up space saw him co-found GlamBox, the first and leading beauty e-commerce company in the MENA region with venture backing from STC, MBC and others, and nominated a “Most Promising Start-up in the UAE” by Forbes Middle East in 2015, 2016 and 2017. GlamBox was recently acquired by a consortium of Saudi Arabia-based investors.

Shant was also Google’s Head of Strategy & Operations in the Middle East and North Africa, and prior to that spent 8 years as a management consultant at Booz Allen Hamilton and Strategy&, leading business technology and digital strategy projects for governments, large organizations, and investment firms both in the Middle East and Europe.

Nominated a “Top 50 SME Executive” in 2013 by Start-Up Arabian Business, Shant holds an MBA from MIT’s Sloan School of Management and a Masters with honors in Electrical and Electronic Engineering from Imperial College London.

Shant Oknayan's Network

Agenda Sessions

  • Track Keynote: eCommerce in a mobile era