Retail Revolution Congress is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

Mobile Marketing Research Association

Profile

The rapid evolution and increasing use of mobile devices such as smart phones, tablets and the internet of things (IoT) is creating unprecedented opportunities for the marketing research industry. 

The Mobile Marketing Research Association (MMRA) exists to unite and serve the industry in promoting the use of mobile for research, including developing best practices, professional standards and privacy guidelines.