Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Ashraf has over 20 years business experience in the Europe, Africa and The Middle East Region in the areas of Strategy Formulation, Organizational Assessment and Development, Strategic Marketing and Business Development. Ashraf is an expert practitioner in Balanced Score Card Design and Implementation, with particular emphasis on identifying high-impact actions that achieve strategic goals and deliver measurable business results. He got his certification from the BSC Institute in North Carolina in collaboration with George Washington University.
In his capacity as a the Managing Partner for the Gulf Region, he successfully overlooked several strategy formulation and cascading assignments using the Balanced Scorecard framework with reputable private and public sector authorities in the fields of Pharmaceuticals, ICT and governmental authorities. In addition, Ashraf demonstrates relevant competencies and experience in the areas of Human Capital Development through employee assessment, capacity building and coaching for performance enhancements. In addition, he managed various HR Projects for clients in the United Arab Emirates which included organizational design, competency framework development, performance management system deployment, grading structure design and competency- based training needs assessments. Ashraf is certified level A and Intermediate B assessor utilizing various objective assessment tools and batteries from SHL, Profiles International, Psytech and others. Currently, he is the Strategy & Business Development Lead for Pfizer Innovative Health. managing the portfolio growth initiatives, M&As, JVs and strategic partnerships