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Jeff Sampler Author at Bringing Strategy Back


Jeff’s current work focuses on strategic shock absorbers — attitudes and approaches that allow business to stay grounded when they encounter unexpected change. The foundation for the research is 15 case studies on Indian companies.

Jeff’s broader interests include the strategic implications of new technology, and the management of information as a strategic resource. His newest book is Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change. He has written two books on the economic transformation of Dubai, Sand to Silicon and Sand to Silicon — Going Global. Educated in the U.S., Jeff has very strong international credentials. His knowledge of Europe, the UK and India is especially deep. He has special expertise in outsourcing, especially in India.

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