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Mohammed Masood Ali Khan

Senior Manager Analytics & Insight - Customer Sales at Etisalat


Muhammad Masood Ai Khan is a senior market researcher with over 20 years’ experience across agency & client side.  He is currently working as ‘Senior Manager/Analytics & Insights’ at Etisalat. Prior to his engagement with Etisalat, he worked at TNS Middle East & Africa (now Kantar TNS), one of the leading providers of market research in the region.

Masood has worked across both Consumer & B2B market research studies. He has extensive experience in managing research related to ‘Market understanding, Customer Experience, Branding, Product Testing, Pricing, Loyalty and Churn.

A regular presenter at conferences, Masood presented a paper on Big data, at Tavess Big Data Conference, October ‘13, providing compelling insights into how corporates are adopting Big Data. He was the committee member at the ESOMAR MENAP conference held in March ’14, presented a paper on ‘Use of Digital Technology in measuring Customer Experience’ and moderated the panel discussion on how different corporations are embracing use of technology in conducting market research. Earlier this year he was part of the panelist in ESOMAR MENAP conference where the discussion focused on ‘Client /Agency relationship, issues and way forward. Recently he participated in a panel discussion at Hall & Partners’ global event on the subject of Culture

Agenda Sessions