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Regional Marketing Manager at LG Electronics (B2B), Middle East and Africa
Ms. Poorvi Kalra joined LG Electronics, MEA in 2012 and since then she has been playing avital role in various B2B marketing activities initiated by the company in MEA Region.With her past experience in different companies and her 4 years association with LGElectronics, Ms. Kalra has developed her skills and expertise in the field of B2B Marketing.Some of his most predominant responsibilities at LG Electronics, MEA include determiningmarketing objectives and managing annual budgets for LG B2B, setting the scope,implementation, management & review of B2B exhibitions, sponsorship and roadshows.Additionally, she manages PR activities & media communication for LG commercial display inmiddle-east region. She has played a pivotal role for introduction of digital marketing tools &campaigns for LG B2B products.Ms. Kalra has spearheaded key B2B events in the region including GITEX Technology,InfoComm, Airport Show, GESS, and Africa Rail.She received her economics degree from University of Delhi, India and then furthered hereducational career by acquiring a Masters in Marketing from University of Glasgow, Scotland.She was recognized as the leading marketer of Middle East Region by GMR magazine in 2016.