Informa Insights, Marketing & Innovation is part of the Knowledge and Networking Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Silviu Matei

Director of Analytics at YouGov MENA


Silviu Matei is a marketing and opinion research professional and a lecturer at the New York University Abu Dhabi. With a PhD in political science from Institut d'Etudes Politiques de Paris, he started his career doing electoral and political behaviour research for parties and leaders in Romania. He then moved his focus on marketing research, advising clients of TNS Kantar and, more recently, of YouGov. He worked across geographies (Europe, MENA, South Asia), methodologies (face-to-face, telephonic, online, mobile) and industry sectors. More recently, he focused on finance, telecoms and fintech clients across the Middle East and Africa. Some of the topics Silviu is very passionate about are product innovation and design thinking, behavioural change and social marketing, blockchains and the implications for the social contract.